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Human-made is the new hand-made. So what does this mean for brands?

Human-made is the new hand-made. So what does this mean for brands?

Sophie Randell
Sophie Randell
What's happening in marketing right nowWhat's happening in marketing right now
Hyper-niche hobbies are the new luxury (here's why brands should pay attention)

Hyper-niche hobbies are the new luxury (here's why brands should pay attention)

Sophie Randell
Sophie Randell
What's happening in marketing right nowWhat's happening in marketing right now
Waste.gov’s Royal F-up

Waste.gov’s Royal F-up

Sophie Randell
Sophie Randell
What's happening in marketing right nowWhat's happening in marketing right now
How Formula One is breaking conventions & winning social media

How Formula One is breaking conventions & winning social media

Sophie Randell
Sophie Randell
What's happening in marketing right nowWhat's happening in marketing right now
Starbucks' latest marketing strategy? Make underpaid employees do more work for free.

Starbucks' latest marketing strategy? Make underpaid employees do more work for free.

Sophie Randell
Sophie Randell
What's happening in marketing right nowWhat's happening in marketing right now
Ye's Final(?) Crashout

Ye's Final(?) Crashout

Sophie Randell
Sophie Randell
What's happening in marketing right nowWhat's happening in marketing right now
Super Bowl? More like Silver Bowl

Super Bowl? More like Silver Bowl

Sophie Randell
Sophie Randell
What's happening in marketing right nowWhat's happening in marketing right now
Why branding is in its delulu era

Why branding is in its delulu era

Sophie Randell
Sophie Randell
What's happening in marketing right nowWhat's happening in marketing right now
Is this the end of the "It" girl?

Is this the end of the "It" girl?

Sophie Randell
Sophie Randell
What's happening in marketing right nowWhat's happening in marketing right now
Is Doritos' UGC Super Bowl ad the future of advertising?

Is Doritos' UGC Super Bowl ad the future of advertising?

Sophie Randell
Sophie Randell
What's happening in marketing right nowWhat's happening in marketing right now
Celeb fragrances are back—but something’s changed

Celeb fragrances are back—but something’s changed

Sophie Randell
Sophie Randell
What's happening in marketing right nowWhat's happening in marketing right now
Why audiences are thirstier than ever (and what to do about it)

Why audiences are thirstier than ever (and what to do about it)

Sophie Randell
Sophie Randell