
As a former world-travelling teacher-turned-copywriter-turned-newsletter operator, you could say I'm always looking for a new way to challenge myself. When I'm not busy convincing my team to go along with another one of my crazy ideas, you can find me swimming at the beach, snuggling my emotional support cats, or wrangling my two sassy daughters.

I’m Sophie. Your resident writer and professional overthinker of all things culture, media and marketing. Every day, I sacrifice my sanity to try and make sense of the internet, so you don’t have to. I know, gods work, right? If you’re into razor sharp takes, weird cultural rabbit holes, and the kind of analysis that feels like grabbing coffee with that friend who can’t help going on a tangent, welcome, you’re totally in the right place.

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