Your ATTN Please
Posts
Your ATTN Please || Wednesday, 2 April

Your ATTN Please || Wednesday, 2 April

April 02, 2025

[Insert your brand here]

No really, we want to advertise your brand in YAP (but like, only if you vibe with us). So if you want to get in front of 12,000 pretty cool marketers, founders, and business owners, I know a gal who can help (ok, that gal is me). You interested? All you have to do is reply and we’ll chat. Ok, back to our regularly scheduled programming…

- Charlotte, Editor ♡

WHAT’S HAPPENING IN MARKETING TODAY?

KFC ad gets 766 complaints, Fiberglass cats hang from billboard & Eating ice cream is…healthy?

You know that new controversial KFC ad from a couple weeks back?

Yeah, well the ASA received 766 complaints about it. LOL. According to an ASA spokesperson, the complaints were “quite varied” but mostly that the ad is “distressing for children to see”, as the man “is apparently drowned or deep-fried,” as told by Marketing Beat. Viewers also said the ad promotes cannibalism, glorifies cults, Satanism, and mocks Christianity and the practise of baptism.

GUYS. I’m sorry but it’s just not that serious. The ASA thinks so too, and have chosen not to take action despite the controversy: “We’re still getting some complaints come in which all need to be assessed individually, but at this time, we won’t be investigating.” KFC is no stranger to the ASA. In 2017, an ad featuring a dancing chicken received 755 complaints, making it the most complained about advert of the year. It also had a brush with the ASA in 2005 after it received an unholy 1,671 complaints for its Zinger Crunch Salad ad.

CATS ON A BILLBOARD!! CATS ON A BILLBOARD!!

Sorry. But this is the coolest OOH I’ve seen in a minute. No, my obsession with cats is not clouding my judgment. Cat-treat brand Dreamies has unveiled a new campaign created by Adam&EveDDB London. And it’s covered in realistic fiberglass cats, created using 3D renders of REAL CATS hunting for Dreamies treats.

“Cats can be cool, calm and collected, but place a pack of Dreamies treats near them and it’s a completely different story. These special builds show the cunning and creative lengths our feline friends will go to in a bid to get their paws on the product” explained Ant Nelson and Mike Sutherland, CCOs at Adam&EveDDB London. Please go check out the creative here.

Ice cream = self care (according to Halo Top, at least).

Duh. But then again, so is being health conscious. That’s why Halo Top has positioned itself as the ultimate self-care hack in a new campaign. The lower-sugar, lower-calorie, high protein ice cream recently released two 15 seconds spots showcasing its products in pampering settings, like the bath or bedroom, emphasising their decadent ingredients with "food porn"-style closeups. And they look GOOD.

The adverts launch the brand's first mix-in flavours—including cherry chocolate chunk, chocolate fudge brownie, and caramel cookie crunch. These have undergone a 2+ year process and numerous iterations – since the bar is so high in the competitive space of “better for you” food and beverage. And all I can say is: hand me the freaking cherry choc chunk.

-Sophie, Writer

DEEP DIVE

Will ChatGPT's new image generator mean the death of your job?

No, OpenAI’s new image generator is not coming for your job.

I’m going to hold your hand while I say this, but y’all need to chill with that narrative. Last Tuesday, OpenAI dropped its latest bombshell: the "most advanced image generator yet," built directly into ChatGPT. Dubbed 4o Image Generation, the tool sparked so much interest that OpenAI’s servers couldn’t keep up.

“It's super fun seeing people love images in chatgpt,” CEO Sam Altman posted on X following the launch. “But our CPUs are melting. we are going to temporarily introduce some rate limits while we work on making it more efficient.” He then limited the free tier to 3 generations per day.

But aside from all of that, there’s a big question looming above the industry like an ominous storm cloud: is this a game-changer for creative workflows, or an existential threat?

The answer is simple: like anything disruptive, it’s both. AI-generated imagery at this scale is bound to shake things up, but whether that’s a blessing or a curse depends entirely on how you use it. So, let’s break it down: the good, the bad, and the ugly.

The good

The distance between an idea and a fully realised visual is now measured in seconds, not days. That shift fundamentally changes the psychology of creativity. Suddenly, iterating and refining concepts is no longer a slow grind, but an instant process. This not only makes things happen faster. It makes creativity more playful, more experimental.

The ability to generate high-quality visuals within a single workflow means that more people—especially those who lack access to professional tools—can now execute their vision with greater ease. It’s a serious democratisation of visual storytelling.

There’s also the sheer convenience of it all. Artists, marketers, designers—anyone in need of visuals—no longer needs a convoluted pipeline of tools and expertise. Instead of bouncing between software, everything happens in one place. Whether you’re creating a pitch deck, a storyboard, or a full-blown campaign, AI-assisted imagery is now an accessible resource.

The bad

Of course, not everyone is thrilled. The internet is already up in arms about AI-generated content running rampant. Case in point: the recent Studio Ghibli-style image trend that had people debating the ethics of AI “borrowing” from beloved art styles and AI’s tendency to homogenise creativity. When everyone is pulling from the same well, do we risk a future where everything looks the same?

Then there’s the issue of artistic labor. If AI makes high-quality visuals effortless, what happens to illustrators, photographers, and designers? The reality is that AI isn’t replacing creativity, but it is changing what’s valued. The people who thrive in this shift won’t necessarily be the best technicians. They’ll be the ones who can guide the machine toward something truly meaningful.

The ugly

The real danger here is getting stuck. AI models evolve fast—what seems revolutionary today might be obsolete in a matter of months. If your entire workflow depends on a single tool or ecosystem, what happens when a better model comes along?

Companies eager to cut costs may also take shortcuts. AI-generated visuals might be cheaper and faster. But if brands lean too hard on automation without human oversight, we could see an influx of soulless, cookie-cutter content.

The smartest approach is to stay tech-agnostic.

Use AI as a tool, not a crutch. Don’t rely solely on one model or platform—because what’s cutting-edge today could be irrelevant tomorrow. The people who win in this landscape aren’t the ones who can push the “generate” button the fastest; they’re the ones who know how to direct, shape, and refine AI output into something that actually matters.

In the end, this debate isn’t really about AI, but creativity itself. The tools have changed. The game has changed. But the fundamentals stay the same. Meaningful work still comes from those who know what they want to say. AI just makes saying it faster.

-Sophie, Writer

TREND PLUG

The “Taco Bell, Burger King, McDonald’s” trend

Fellow big backs, assemble.

TikTok’s latest trend pulls audio from the American game show The Floor, where two contestants yell fast food chains back and forth like their lives depend on it. TikTok, naturally, took the chaos and made it a full-body loyalty test, using the sound to physically show how much they like various options of something.

If this sounds familiar, that’s because it is. This one’s the spiritual sequel to last week's cheesecake, brownie, cookie trend. Now, creators are showing how much they like or dislike these things by how enthusiastically they do things like:

How you can jump on this trend:

Use the sound and pick at least three things you can dramatically rate, whether it’s fonts, marketing tasks or social platforms. Film yourself reacting to each thing. The higher the rating, the more dramatic your action. Use OST for context.

A few ideas to get you started:

How you rate lunch spots near your office
How much effort you put into things (Side project, day job, that mandatory team building activity)
How fast you reply to emails depending on who they're from (Boss, favourite coworker, that one client who loves “quick revisions”)

-Abdel, Social Media Coordinator

FOR THE GROUP CHAT

😂Yap’s funniest home videos: somebody has an objection 😭
❤How wholesome: Bee Happy!
😊Soooo satisfying: Soft Marble?!
🍝What you should make for dinner tonight: Chicken Parm Smashed Taco

TODAY ON THE YAP PODCAST

Want even more “YAP”ing? Check out the full podcast here.

ASK THE EDITOR

How do you grow social media without any marketing budget? -Harshita

Hey Harshita,

Ok, let's get this out of the way first: you don't need a big budget to be successful on social media. There are plenty of creators who have millions of followers who just talk to camera. There are kids dancing in their driveway who have huge audiences. Yes, brands that have millions to spend can hire a creative agency to do their socials for them, but it's absolutely possible for you to learn to do it yourself.

Here are 3 things you need (and articles to help you get started on each):

1) A content strategy

2) A routine to keep you consistent

3) A community management strategy

You might also find How to market on a shoestring budget helpful!