You’re staring at a shiny new socials account.

Soooo…what’s your plan to not just get followers, but grow your brand’s reach, when you’re literally starting at 0?

Actually, there are a few things you can do that will EXPONENTIALLY increase your chance of success. Today, we’re sharing the steps we follow whenever we start a new account for ourselves (or our clients)!

In today's newsletter:

• How to grow your social accounts from ZERO (seriously, we’re telling you exactly how to develop a strategy from scratch)

• LG creates a reality TV show about...appliances?! (find out why the brand is going all in on this new marketing strategy)

• Trend plug - Good thing she don't get paid for thinking

• Ask the Editor - How do I follow trends when they all seem so negative and that doesn’t fit my brand?

- Charlotte, Editor ♡

So! You’ve created your business, your brand, and now you need to put it on social media. Eeeeeek.

TERRIFYING right?

Starting from zero followers and growing your account from the ground up seems impossible. Where do you even begin? And then how do you drive traffic?

I know this is such a common question amongst our readers. But with my mere 2,600 followers, I thought it best to bring you some advice from someone who's got a more impressive track record than I do.

Enter our founder, Stanley Henry. Since starting The Attention Seeker 5 years ago, he's helped dozens of brands start their social accounts from zero.

So today, I sat down and asked him to spill all his secrets so I can share them with you.

Here's what I found out about how to successfully build your brand on social media from Day 1…

Starting from scratch like Nara Smith.

First things first, you have to go through the full process of creating a new branding campaign. Even if this social media account is for an already established brand, the account itself is a new one. Think of it as a brand inside of a larger brand.

[Keep reading]

-Sophie, Writer

LG Creates a Reality TV Show About…Appliances?!

You're lost for ideas.

You sell fridges, heat pumps, vacuum cleaners, air purifiers, washing machines...

Things people need, not want. Nothing very sexy. Nothing that's selling super fast.

You're LG Electronics, and you need to make some money.

So what do you do?

You create a reality TV show.

Yup, that's right. LG has thrown caution to the wind and decided, f%&k it.

Instead of pushing for product placement in The Real Housewives or Love Island, they've taken matters into their own hands. And so Estate of Survival was born.

What's Estate of Survival, you ask? Oh, just an appliance-based reality TV show created to make LG's sales dreams come true. <3

So, what's the premise of the show?

In classic reality TV fashion, 8 strangers move into a beautiful home, the 'Estate' boasted of in the show title.

And what does survival look like at the estate? It looks like having to make do in a house devoid of appliances (or furniture).

Think, doing your washing by hand! Using a clothing iron to toast a piece of bread!! Having to open a can of tomatoes with a manual can opener!!!

All jokes aside, what is this marketing approach?

[Keep reading]

-Maggie, Copywriter

Trend Plug - Good Thing She Don’t Get Paid for Thinking

This relatively old sound is from a clip of The Real Housewives of Atlanta.

The sound has resurfaced after Madeline Argy recently used it. She's supposedly referring to Ice Spice when she says, 'She thinks I owe her and apology. Good thing she don't get paid for thinking.'

Now, creators are using it to talk about situations where someone else is clearly in the wrong, but they refuse to believe so. For example, when your aunt is crazy, or, when cutting toxic people off suddenly makes you the bad guy. 

How to jump on this trend:

Simply, use this sound and use onscreen text to describe a situation where somebody has refused to admit they're wrong. Then, film yourself lipsyncing the sound.

A few ideas to get you started:

• When my manager thinks I can't do the job, then I do it better than they could. 

• When the client thinks the video's going to flop.

• POV: Me gossiping with my intern

-Carter, Intern

Tune in to the YAP Podcast

We’re breaking it down for you.

Listen to the YAP podcast Tuesday - Saturday, where we talk about everything that’s happening in marketing right now so you’re always in the know.

Watch the full podcast here and subscribe to our YouTube Channel so you never miss an episode.

Ask the Editor

Q - I want to follow the social media 'trends' but they are often negative or pulling people down. How can I lift my brand, and everyone involved up? -Ellington

Hey Ellington!

Unfortunately, it's human nature to gravitate toward the negative, and it can definitely feel like a lot of trends are sarcastic or at someone's expense. The fact that you're thinking about how trends align with your values rather than just jumping on them is great. Because the last thing you want to do is alienate your audience by creating content that doesn't match up with what you stand for.

If you do want to participate in trends, you have a few options. The most obvious one is to just join in trends that fit your values and forget about the rest. Or, if you want to take a more creative approach, you can take negative trends and flip them on their head.

Depending on your brand tone, this might be doing your own tongue-in-cheek take on them or something more thought-provoking. Either way, your instinct to stick with your brand values rather than following every trend is spot on.

- Charlotte, Editor ♡

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