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The anti-woke tech bro is gaining some serious cultural power.

I mean, how else do you explain the former president and current presidential candidate sitting down with Joe Rogan for some good old fashioned table talk?

It’s clear Trump hopes to win over a growing audience of young men who feel disillusioned by mainstream media, a cohort that has given birth to a subculture dubbed the ‘manosphere,’ where unfiltered ideas and a disdain for corporate politics reign.

In today's newsletter:

• WTF is heterodoxy? (and what it means for brands aimed at the modern man)

• Emails not converting? (try these 7 tricks)

• Trend plug - But you didn’t have to cut me off

• Ask the Editor - How do I convert Facebook views to sales?

- Charlotte, Editor ♡

If ten years ago, you'd told me the host of Fear Factor and the host of The Apprentice would sit down for a three-hour podcast episode.

And that they'd be discussing the latter’s former presidency and current political run –

I’d have told you to check yourself in.

Today, not much surprises me – not even the fact that this is, indeed, a legitimate headline.

Republican presidential nominee Donald Trump and commentator, comedian and most famously, podcaster Joe Rogan sat down for a chat in a highly anticipated episode of JRE last Friday.

They talked about everything from the biggest mistake of Trump's White House tenure and the UFC, to whether extraterrestrial life exists.

The real headline, though? This wasn’t just a chat. It was a full-on performance aimed squarely at Rogan’s audience of millions.

This collaboration is not a random occurrence – in fact, it's one we should have expected…

[Keep reading]

-Sophie, Writer

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7 Ways to Make your Email Marketing Strategy Not Suck

I am an OCD person's worst nightmare.

One look at my email inbox would send them into overdrive.

It might even kill them.

Because I cannot, for the life of me, keep up with the amount of random clutter that comes through it.

I’ll be honest. It’s hard for anything to truly catch my eye these days.

It would be best to look at my inbox as more of a graveyard, where your marketing efforts go to die. And I know I’m not the only person like this.

That’s why, in a world where inboxes overflow with brand promotions and newsletters, your email design isn’t just about aesthetics. It’s a tool for driving action (or not).

[Keep reading]

-Sophie, Writer

Trend Plug - But You Didn’t Have to Cut Me Off

Gotye’s Somebody That You Used to Know is back (again), thanks to TikTok.

This trend brings the ‘But you didn’t have to cut me off’ line to life, with friends taking turns dancing in solo shots while others stay frozen in the background.

The result? A fun, jump-cut style that keeps viewers glued till the end.

Creators are using the sound to show off their dance moves, even in the most corporate professional settings. The trend usually starts with everyone frozen until the song kicks in, then cue the action and the solo spotlights. 

How you can jump on this trend:

Simply grab a friend and take turns dancing to the sound. If you're not a dancer (like me), you can add your own twist with project reveals or outfit changes timed to the beat.

Just use the jump cuts to show different stages of your work or a few fun snapshots from your day. Starting with stillness makes the surprise kick-in even better, and the trending sound can boost your reach.

A few ideas to get you started:

• Show off phases of a big project, each with a jump cut

• Do a fun solo-and-freeze with a coworker

• Switch up workspace shots to keep things visually fresh

-Abdel, Social Media Coordinator

Today on the YAP podcast…

Want even more ‘YAP’ing? Check out the full podcast here.

Ask the Editor

Q - How can I convert people who watch my content into sales on Facebook? - Serene

Hey Serene!

Making sales from your organic content isn't something that will happen overnight. Instead, you have to put out great content that resonates with your audience on a consistent basis, adding in calls to action without creating salesy content.

But if you want to speed up the process, you might want to look at a paid campaign on Meta Ads. Just make sure you're optimising these for sales by setting up your conversion events properly!

You can run a dedicated remarketing campaign targeting your organic viewers. However, these days best practice is choosing Meta's Advantage+ Shopping Campaign option. This will broadly target a large audience, which is usually everyone in your addressable market.

For this type of campaign, Meta will target your ads based on a variety of factors including who's engaging with your organic content. The platform will then deliver ads to the people who are most likely to convert. This method provides the cheapest cost per sale for most people running ads.

- Charlotte, Editor ♡

For the group chat

😲WTF: How do The Simpsons keep getting it right?!
❤How wholesome: Not the face-off we were expecting
😊Soooo satisfying: i can watch this shredder machine all day 
🍝What you should make for dinner tonight: SPICY TUNA ROLL IN A BOWL

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