Who knew a cartoon dog could become a marketing genius?

But that’s exactly what happened when Bluey’s (fictional) house went on the market.

Today, you’ll find out what went into this unusual campaign that got the attention of parents around the world.

In today's newsletter:

• Bluey’s clever marketing collab (and why his fictional house got over 120,000 enquiries)

• Coca-Cola releases Coke SoundZ (I may have had a case of the Fridays and sent this article as a separate email last week—oops!!)

• Trend plug - The “Hey, can you look after my boyfriend?” trend (and how to use it)

• Why you shouldn’t post about what you do for work (at least, not all the time!)

- Charlotte, Editor ♡

Bluey’s Clever Marketing Collab

Bluey, the loveable cartoon heeler, has stolen the hearts of both adults and children all around the world.

Bluey also happens to be a marketing genius.

Bluey's house is a staple part of Bluey episodes and is recognisable to all those who watch the show. So when people saw an actual listing of The Heeler House with Australian realtors, Domain, it raised many questions.

A clever collaboration, and a successful one at that.

So, why did this campaign work so well?

• The creators recognised the importance of parents as a target audience. Even though children are the primary TA, parents hold a lot of power when it comes to what children watch on TV. By choosing a platform that's used by many parents, they got the attention of this secondary audience.

[Keep reading]

- Annelise, Intern & Sophie, Pop Culture Queen

Did Coca-Cola just waste a bunch of money to seem cool?  

Yes, they did.  

Marketing girlies across the globe are united by one thing and one thing only. A zesty can of Coke no-sugar as a little 3 pm treat. It’s pervasive and undeniable.  

And now we can enjoy that sexy little can with a side of AI. That's because Coca-Cola just dropped Coke SoundZ.

What's that, you ask?

Well, it's a nifty little gadget that jams out to the "uplifting sounds" of its Zero Sugar soda using fancy AI tech. 

SoundZ represents a continued commitment from Coca-Cola's marketing team to engage with AI. The brand just entered a five-year strategic partnership with Microsoft to grow its generative AI capabilities. It's obviously preparing itself for some real futuristic fizz. 

[Keep reading]

-Sam, Account Manager

Trend Plug

The "Hey, can you look after my boyfriend?" trend.

In this trend, the creator pretends they're on a call with a friend. They ask if the person they're talking to can look after their friend/partner/pet. Then they record the reaction of the person "being looked after".

And the awkwardness created by the person "being looked after" in these videos is hilarious. Some people sit in shocked silence, while others stumble to make conversation with the camera.

How you can use this trend:

Try this trend next time you're with your partner, friend, pet, parent, grandparent. Maybe even your boss! Capture the reactions of anyone close to you.

You'll be sure to get a mixed bag of hilarious reactions. For more fun, try going Live and see how your audience reacts!

-Jony, Content Queen

Tune in to the YAP Podcast

Got FOMO?

Listen to our YAP Podcast Tuesday - Saturday, where Stan & Jony break down the videos that are blowing up on social media. Not only will you learn why they work, but we’ll tell you how to capitalise on these trends before they disappear.

Watch the full podcast here and subscribe to the YouTube Channel so you don’t miss an episode.

Ask the Editor

Q - I know the TAS team posts a lot of content on their personal pages, but a lot of it's about really random stuff. Why doesn't the team post more about marketing to promote the business? -Mark

Hey Mark!

Yes, as a team, we are all working on building our personal brands, which gives The Attention Seeker more visibility. Even if we aren't talking about where we work, it's pretty easy to figure it out.

But that’s not the only reason we’re building our personal brands. When you have an audience that resonates with you, all kinds of opportunities can come from that.

For example, when I was freelancing, my content was more about my personal life than copywriting. But that kind of content helped me connect on a human-to-human level with a lot of people. And some of them turned out to be clients!

The same goes for potential clients who come across content created by anyone in the TAS team. It's all about building a bigger network of people who know and feel connected to us!

- Charlotte, Editor ♡