Your ATTN Please || Friday, 14 March

Trump’s just bought a red Model S Tesla. There’s only 1 problem.

Presidents can’t drive. But that tiny detail didn’t stop President Trump from splurging on the $90k car and giving it a rave review (“everything’s computer!”). Images of Trump checking out his new ride have flooded social media. But sadly, his shiny new toy will be sitting dormant, at least for the next 4 years.

- Charlotte, Editor ♡

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WHAT’S HAPPENING IN MARKETING TODAY?

Tesla’s not having a good time, Wearable AI product needs work & Amazon could kill James Bond

Chat, is Tesla cooked? We might be witnessing the fall of the brand that once promised so much.

Now, I’m no fortune-teller, but I feel as though I’ve been saying for well over a year that the brand has been on a sharp decline. Recently, this decline has only been exacerbated by the Musk and Trump political entanglement we’re all forced to watch every day.

On Tuesday, Trump doubled down on his support for Musk, stating he was going to buy a Tesla for himself. “I’m going to buy because number one, it’s a great product. As good as it gets. Number two, because this man [Elon Musk] has devoted his energy and his life to doing this, and I think he has been treated unfairly.”

Tesla stocks have taken a tremendous dive since late last year. They suffered their largest drop in more than four years on Monday following a string of protests and public vandalisations, including cars being burned and glass being smashed at Tesla showrooms. Basically, it’s all going to sh*t. Welp. Hate to say I told ya so.

Bee, a $50 AI wearable, unironically gaslights its users.

“I outsourced my memory to an AI pin, and all I got was fanfiction.” A headline you don’t see every day. But hey, we’re on the dystopia express, and I’m just trying to find the moments that make me laugh. Victoria Song of The Verge has just posted about Bee, a wearable AI device you strap onto your wrist or clip to your shirt. Bee listens to every single one of your convos and turns them into transcripts. It then summarises the important bits, suggests to-do items, and creates a searchable “history” that the Bee chatbot can reference when questioning the never-ending details of your life.

Basically, it’s a second memory for people who don’t trust theirs. Like me, and apparently Victoria. “No one needs to be humbled by AI like this.” She wrote. This technology proves most helpful at summarising meetings, themes in your life, and reminding you to do random tasks. But there were also a lot of insane errors that were both funny and concerning to read. If you're having a bad day or want to read something that makes AI seem less “big scary genius tech” and more “silly goofy not-so-smart cutie”, go read this story immediately.

Will Amazon be the final villain to kill Bond?

When the news that Amazon paid more than an eye-watering $1B to take creative control of James Bond last month, I was… concerned. This morning, I feel validated after an article on Marketing Week came out with shared concerns, which are basically: please please please don’t do what you did with Tolkien’s Lord of the Rings.

“To avoid corporate humiliation, Amazon will need to understand brand extension and the slightly paradoxical nature of what happens when you diversify an existing brand into new territory.” Brand extension is when a company takes its existing awareness and jumps into a new category. For example, a micro-computing firm like Apple can make billions from phones.

Line extension is when a company creates new products but within the category it already inhabits, like Coke and Diet Coke. Obviously, this can go really well. Or it can go really badly and harm brand perception for a long time.

So, Amazon needs to:

1. Smash Bond 26 and get everything just right so we all forget the travesty that was Daniel Craig being cast

2. Resist the temptation to make a series of badly executed line extensions just because it has the license to produce them

If we can have that, all will be well.

Anyway. That’s all folks!

DEEP DIVE

How to keep your brand identity consistent (without boring yourself to death)

This just in!! Consistency doesn’t have to feel like a creative death sentence. 

When I first started in my career, I felt like I’d been duped. 4 years of study to wind up on the hamster wheel of monotony. My bratty-21-year-old-ass refused to believe that this was the only way to become any kind of good in the industry. But I now know consistency is the holy grail of branding. It builds recognition, trust, and a cohesive identity.

But when creative consistency turns into creative monotony, it can feel like a slow painful death – involving ants or fire or something. You’re stuck churning out the same ideas, following the same templates. And before you know it, your work is more autopilot than artistry.

But how do you stay consistent and avoid getting trapped in the endless-hyperbolic-creative-loop? You know, the one that looks like:

• Brand guidelines as shackles. Rules are necessary, but when they’re too rigid, they can stifle creativity. You start prioritising "staying on brand" over actual creative thinking.

• FOSTF (fear of straying too far.) Your brand finds something that works, then clings to it. The problem? That winning formula eventually gets stale, for both your audience and your creative team.

• The good ol’ content treadmill. Social media and digital marketing demand constant content output. You’re under pressure to keep things "on brand" at scale, so you default to the same safe ideas over and over.

But when you're stuck in this loop of creative monotony, the consequences can be dire: 

• Creative burnout. You’re doing the same thing repeatedly with little room for evolution, which drains your enthusiasm and leads to a lack of innovation.

• Audience fatigue. If you’re tired of your content, imagine how your audience feels. Even the most loyal fans begin to tune out if they’re seeing the same thing on repeat.

• Missed opportunities. Over-prioritising consistency prevents you from tapping into cultural moments, fresh ideas, or new storytelling formats that could elevate your brand.

But fear not! It is possible to keep your content consistent (but exciting.) Here's how:

• Evolve within a framework. Think of brand consistency as a playground, not a prison. Instead of repeating the same creative approach, build a flexible framework where you can experiment. For example, look at how brands like Nike evolve their campaigns while staying true to their core messaging. Same DNA, fresh execution.

• Introduce cycles of creative refresh. Set intentional moments to reevaluate your creative direction. Coca-Cola, for instance, consistently updates its flavour portfolio while maintaining its nostalgic brand identity. This keeps the brand fresh without losing familiarity.

• Embrace "brand stretching" moments. Give your brand permission to surprise people—whether through unexpected collaborations, a temporary shift in visual language, or a new content format. Gucci’s collaborations show how stretching brand identity in unexpected ways can generate excitement while staying rooted in brand values.

• Let data inform, not dictate. It’s easy to let analytics drive every decision. But relying solely on past performance can lead to safe, repetitive creative. So use data as a guide, but leave room for intuition and experimentation. Spotify Wrapped is a great example of using data creatively. It’s driven by analytics but packaged in a way that feels fresh, personal, and unexpected.

• Involve different creative voices. Stagnation often happens when the same people make the same decisions. Bring in fresh perspectives—whether from within your team, external creatives, or even your audience—to challenge assumptions and inject new energy. Lego’s collaborations with diverse creatives and fans keep the brand dynamic. And it means they can incorporate fresh perspectives while still feeling unmistakably Lego.

The best brands are consistently evolving.

Creative consistency doesn’t mean doing the same thing forever. It means maintaining a core identity while allowing room for reinvention. The real challenge isn’t staying "on brand"—it’s staying interesting. And in an industry obsessed with data, trends, and brand safety, the real creative risk is refusing to evolve at all.

-Sophie, Writer

TREND PLUG

Feels like Hozier’s yell

Get ready to get hit right in the feels with today's trend, which is inspired by Noah Kahan and Hozier's version of "Northern Attitude."

In the song, Hozier belts out an especially powerful note. And this has brought all kinds of emotions bubbling up to the surface for the entire internet. So much so, that creators are now using the line as inspiration to share moments they felt immensely grateful to be alive. The best part is, this sound can be used as ironically or as literally as you like. Some examples we've seen are:

• Getting married

• Finishing chemo

• Pulling up to Taco Bell

• Leaving hell (aka cosmetology school)

How you can jump on this trend:

Think of a moment that was truly unforgettable. Whether you go the heartwarming route or the lighthearted one is up to you! Using footage of you in this life-altering moment, add this sound and overlay the OST "A moment that felt like Hozier's yell."

A few ideas to get you started:

• Personal milestones, like buying a home

• Professional highlights, like starting a business or landing your dream job

• Trivial (but impactful) moments, like finishing work at 4:59pm on a Friday

- Charlotte, Editor ♡

FOR THE GROUP CHAT

😂Yap’s funniest home videos: me when i refuse to lose an argument
❤How wholesome: “i just a boy”
😊Soooo satisfying: Tyre vs. Bubblewrap
🍝What you should make for dinner tonight: Chicken Pizza Pocket!

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ASK THE EDITOR

How the eff do I grow my account without having any clients? - Georgia

Hey Georgia,

If you're just starting to build your brand, your focus should be on creating a brand identity that gives people a reason to care. This might mean creating content around your story as you build your business, or it could be based on a brand value your audience will connect with.

NZ bakery @thesugardealernz did a great job of documenting her business building journey on socials. This content helped her audience get to know her and love her, which made them love her brand. If you do the same, over time the people who view your content will get invested in your story and might even become clients one day!

- Charlotte, Editor ♡

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