Happy Sunday!

Welcome to your weekly digest, where you have a chance to catch up on the articles you may have missed this week.

So grab a cuppa, put your feet up, and enjoy :-)

How Graza disrupted the olive oil industry
tl;dr - Graza, a brand that produces high-quality olive oil that comes in an unconventional squeezy bottle, filled a gap in the market. But it was their influencer marketing strategy that led them to sell out within 24 hours of launching...[Read more]

Is our Girl Era finally over?
tl;dr - Our culture's obsession with glorifying girlhood has led to concepts like girl math, girl dinner, and girl boss. Now we're seeing a shift to celebrating mature female role models and natural ageing…[Read more]

Why's Pride Month so quiet this year?
tl;dr - Although Pride Month is in full swing, it seems many brands are scaling back on their participation this year. However, brands can still show their support by focusing on awareness and uplifting LGBTQ+ voices…[Read more]

The Four Seasons Orlando goes viral tl;dr - The Conscious Baby video went viral when 13-month-old Kate responded to the question, 'Who wants to go to the Four Seasons Orlando?' with a very clear, 'Meee!' Now the hotel has used this as an opportunity to build their brand…[Read more]

Dollar Shave Club: $1B in 4 years tl;dr - Dollar Shave Club disrupted the razor industry by offering budget-friendly razor subscriptions. The brand's success comes down to their willingness to challenge the status quo while delivering real value to their customers… [Read more]

1 billion views…for butter?
tl;dr - Chef Thomas Straker rose to fame after his 'a butter a day' series went viral on TikTok. Seeing a gap in the market, Straker created the All Things Butter brand, selling 250k butter blocks since launching in Nov. 2023…[Read more]