Happy Sunday!

What better time to step away from the chaos for a bit to catch up on everything you’ve missed in marketing recently?

Here are our fav articles from the last week…

Jimmy Fallon & Kim K. face off in Beats by Dre campaign
tl;dr - Beats by Dre’s latest campaign taps into our love for celebrity feuds by pitting Kim K. against Jimmy Fallon in a battle to release their own custom headphones…[Read more]

How Supreme went from NYC skate shop to $1.5B brand
tl;dr - Supreme's rise from a small NYC skate shop to a $1.5B streetwear brand shows the power of using scarcity to create demand. Their pioneering of the 'drop' model has turned their loyal customers into brand ambassadors, and has turned Supreme into an iconic streetwear brand…[Read more]

Making MSCHF
tl;dr - MSCHF’s success comes from consistently launching attention-grabbing products, which have made the brand go viral again and again. Marketers can learn from their approach by daring to be different and, maybe, a little controversial…[Read more]

The keys to making seasonal marketing worth your while
tl;dr - With the change of seasons upon us, pumpkin spice everything is hitting American shelves. For marketers, the key to effective seasonal campaigns lies in timing, understanding consumer behavior, and adapting to emerging trends…[Read more]

Why unconventional collabs can be a brand's secret weapon
tl;dr - Logan Moffitt, AKA the ‘cucumber guy,’ has gone viral on TikTok for his cucumber salad series, gaining over 6 million followers so far. His content has attracted major brand collabs, even outside the food industry, proving that unexpected partnerships can be a powerful marketing tool…[Read more]

'Maybe it's Maybelline' returns for TikTok
tl;dr - Maybelline brings back it's iconic 2000s tagline for a new and improved TikTok focused campaign, tapping into nostalgia marketing in hopes of capturing a younger audience…[Read more]