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Happy Sunday!

Your Weekly Recap is here, and you know what that means. It’s time to catch up on the most important articles you may have missed this week.

So grab a cuppa, put your feet up, and enjoy!!!

The secret to Bryson DeChambeau's insane notoriety
tl;dr - Bryson DeChambeau has gone from one of golf’s most polarising figures to a loveable, relatable guy. His ‘hole-in-one over my house’ series made him someone his audience wanted to root for, especially when he achieved his goal in just 16 days…[Read more]

Why Carl's Jr had to finally stop airing offensive ads
tl;dr - Carl’s Jr. and Burger King built their brands on sexy ads that raised more than a few eyebrows. The shift away from these kinds of strategies shows that now, consumers want to see authentic, culturally relevant campaigns that have wider appeal…[Read more]

What the rise and fall of NFTs says about human behaviour
tl;dr - NFTs went from digital status symbols to overpriced JPEGs in record time, proving that hype can only carry you so far. The lesson for marketers? Don’t just chase trends—build stuff people actually care about if you want to make a lasting impact…[Read more]

Why Pokémon is a brand that will never go away
tl;dr - Pokémon’s staying power proves that consistency beats constant reinvention. By staying true to its core identity while innovating thoughtfully—like with Pokémon GO—it’s created a timeless brand that unites generations…[Read more]

Is anti-consumerism ruining Christmas?
tl;dr - The holidays are a stressful time for consumers, with financial pressures, climate concerns, and burnout reshaping how they celebrate. Brands should emphasise simplicity, sustainability, and creating meaningful experiences over mindless consumerism…[Read more]

PlayStation sends a love letter to the past
tl;dr - PlayStation celebrates its 30th anniversary by reviving it’s iconic boot screen and offering OG themes, blending retro charm with modern relevance. Unlike lazy nostalgia plays, this thoughtful tribute resonates across generations, reminding fans why they fell in love with gaming in the first place…[Read more]

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