Happy Sunday!

What better way to spend your day than by catching up on everything you’ve missed in the marketing world recently?

Here are our fave articles from the last week…

How Warby Parker turned a $140B industry on its head
tl;dr - Warby Parker disrupted the eyewear industry by offering affordable glasses through a direct-to-consumer model. Their success demonstrates the power of challenging the status quo and focusing on customer engagement…[Read more]

Heinz creates one sauce to rule them all
tl;dr - Heinz's new ‘Every Sauce’ combines 14 different sauces into one unique, limited-edition product. This marketing move uses novelty and exclusivity to generate buzz while creating a product that has the potential to go viral…[Read more]

The Fediverse--a social media multiverse is on its way
tl;dr - The Fediverse is a growing collective of social networks allowing cross-platform communication. In time, the Fediverse could make it easier to manage and grow a presence across several platforms…[Read more]

Kodak's masterclass in what not to do
tl;dr - Kodak's story is a cautionary tale about innovation and complacency. Once a leader in the photography industry, Kodak's failure to fully embrace digital technology and new business models led to its downfall…[Read more]

AA creates new ‘anonymous’ ad campaign
tl;dr - Alcoholics Anonymous is launching its first UK-wide ad campaign. The campaign features blurred messages with only the two A’s visible, symbolising clarity through sobriety, showing how constraints can fuel creativity…[Read more]

How Lululemon built a cult following
tl;dr - Lululemon's strong brand loyalty stems from its community-focused strategies. The brand has stayed relevant for several decades by partnering with local yoga communities and creatively engaging with trends...[Read more]