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Happy Sunday!

Your Weekly Recap is here, and you know what that means. It’s time to catch up on the most important articles you may have missed this week.

So grab a cuppa, put your feet up, and enjoy :-)

Sour Patch Kids Helps Gen Z Decode Corporate Jargon
tl;dr - Sour Patch Kids just dropped a ‘Sour Translator’ tool that translates sneaky passive-aggressive work emails for Gen Z-ers in the corporate world. By turning real workplace struggles into a game, the brand is connecting with their audience in a way that reflects their real-life experiences…[Read more]

How to get your customers to build your brand (for free!)
tl;dr - User-generated content (UGC) builds trust and showcases genuine love for your brand, making it a super powerful marketing tool. The first step in getting your audience to make UGC is to understand what they care about most and how that connects to your product or service…[Read more]

The brand jingle takeover you didn’t see coming
tl;dr - Brand jingles are making a surprising comeback, led by brands like Ozempic, Maybelline, Band-Aid, and Dude Wipes. Why? Well, jingles tap into 'sonic branding,' using catchy tunes to stick in consumers' minds—because when the tune gets stuck, so does the brand…[Read more]

Nutter Butter shows us why being insane online works
tl;dr - Recently, an online welfare check for the snack brand Nutter Butter turned out to be years of carefully crafted strategy playing out - showing us the true meaning of method behind the madness…[Read more]

5 strategies to help you nail your next client pitch
tl;dr - Pitching can be nerve-wracking, but being prepared is the best way to calm your nerves. So as you get ready for a pitch meeting, make sure you deeply understand your client and their audience…[Read more]

It Ends With us was a marketing fail—but a box office win
tl;dr - The movie It Ends With Us stirred controversy because Blake Lively appeared to market the story, which was about domestic abuse, as a rom-com. However, the conversation around the movie just meant more people went to see it in theatres, making it a box office success…[Read more]

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