Weekly Digest || Sunday, 6 April

Congrats. You survived another week of marketing madness.

Welcome to your Sunday Digest — the only thing standing between you and starting Monday completely clueless. I’ve rounded up everything that went down this week in marketing, so you don’t have to scroll LinkedIn for 3 hours and pretend you care. Grab a drink, or a snack, or cry into your coffee — I don’t judge. Let’s get into it.

- Abdel, Social Media Coordinator

THIS WEEK’S DEEP DIVES

How to bust through creative burnout (trust me, I've written over 800 YAP articles!)

Creativity slumps happen—especially when your job feels like marketing drywall—but sometimes all it takes is writing your pitch like a soap opera or borrowing from true crime podcasts to bring the spark back…[Read more]

The death of bold advertising (& how to bring it back)

There was a time when ads made no sense and we loved them for it, but somewhere between fruit-headed children and TikTok explainers, we forgot how fun advertising used to be… [Read more]

Will ChatGPT's new image generator mean the death of your job?

AI might be speeding up the creative process, but it’s not replacing the people who know how to turn messy ideas into meaningful ones—it’s just changing who gets to lead the room…[Read more]

How to market in a highly regulated industry (without getting into trouble)

Marketing funeral plans or fat burners isn’t the same as selling candles on Etsy, but with the right disclaimers, a little paranoia, and legal on speed dial, it’s still possible to build trust and stay out of trouble…[Read more]

The Dark Side of Meme Culture (And Why You Should Care)

What started as internet jokes has morphed into a powerful tool for shaping public opinion, and now brands, politicians, and AI are using memes to manipulate more than just your laugh reflex…[Read more]

What ever happened to the Big Idea?

“Just Do It” wasn’t just a line—it was a mindset. Somewhere along the way, we traded brand ethos for clickthrough rates, but the smartest brands are proving that Big Ideas aren’t dead—they’ve just shapeshifted…[Read more]

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