Happy Sunday!

What better time to step away from the chaos for a bit to catch up on everything you’ve missed in marketing recently?

Here are our fave articles from the last week…

How Trump has rebuilt his personal brand
tl;dr - Despite being polarising, Trump's recent surge in popularity showcases some expert marketing. His campaign aligns with the current trend of 'quiet marketing,' focusing on a more nuanced and subtle approach rather than the in-your-face tactics he's used in the past…[Read more]

A24 goes from film distributor to lifestyle brand
tl;dr - Indie film distributor, A24, has become a lifestyle brand by showcasing their undersanding internet culture. Their success proves that taking creative risks and identifying gaps in the industry can help brands stand out…[Read more]

How LEGO went from near bankruptcy to being worth $13B
tl;dr - LEGO went from being $800 million in debt in 2003 to the world's most valuable brand in 2021. The brand achieved this by refocusing on their core product, embracing technology, and tapping into new markets, including Adult Fans of LEGO (AFOLs)…[Read more]

How Squishmallows became Warren Buffett’s fave plushies
tl;dr - Squishmallows have captured the hearts of both children and adults, leading to a billion-dollar brand and a place in Warren Buffett’s conglomerate. The brand has created an extremely loyal fanbase by using product scarcity and fostering an active online community…[Read more]

How to start your TikTok from scratch in 2024
tl;dr - It's never been easier to grow your brand through organic content. A successful content strategy comes down to focusing on storytelling, creating quantity before quality, and prioritising your message over your niche…[Read more]

Samsung puts their phones on the Olympic podium 
tl;dr - Samsung has turned the Olympic medal ceremonies into a marketing win with their Victory Selfie campaign. The brand gifted an exclusive Galaxy Flip 6 Olympic Edition to each athlete for them to capture their moment on the podium…[Read more]