Happy Sunday!

Time to catch up on all the articles you may have missed this week.

So grab a cuppa, put your feet up, and enjoy :-)

How Venmo made splitting the bill fun
tl;dr - Venmo's marketing strategy centres around making repaying your friends a social experience. Because of its social nature, the app grows organically as users encourage their friends to use Venmo, too…[Read more]

How CeraVe won over Gen Z
tl;dr - CeraVe went from a run-of-the-mill drugstore brand to Gen Z's favourite skincare brand. Their strategy to appeal to a younger audience involved using micro-influencers and developing a Super Bowl campaign with Michael Cera…[Read more]

WhatsApp says goodbye to the green bubble stigma
tl;dr - WhatsApp's new ad featuring Modern Family characters promotes the app as the solution to the green bubble struggle. By tapping into common frustrations, the campaign shows how WhatsApp brings people together…[Read more]

The people spoke & TIRTIR listened
tl;dr - Korean beauty brand, TIRTIR, recently faced backlash for their limited shade range of foundations. The brand responded by creating more shades, engaging influencers of colour to test their new products…[Read more]

How Salomon went from the slopes to the streets
tl;dr - Salomon transitioned from a French ski brand to a top streetwear name by leveraging collaborations and cultural trends like Gorpcore. Their story shows the power of repositioning a brand based on market shifts…[Read more]

Ozzy Osbourne warns us not to snort Liquid Death
tl;dr - Liquid Death's latest ad features Ozzy Osbourne warning teens not to snort, inject, or "boof" their new Death Dust electrolyte mix. This campaign show how brands can lean into a bold brand identity to connect with their audience…[Read more]