Weekly Digest || Sunday, 30 March

Ok, you’ve waited all week for this.

It’s your Sunday Digest. You know, your chance to catch up on everything that’s happening in marketing right now (before it changes again, amirite?)

So pour yourself a cup of a drink of your choice (I don’t judge) and get reading!

- Charlotte, Editor ♡

THIS WEEK’S DEEP DIVES

4 Tips for customer surveys that people actually want to answer

The problem isn’t that people hate surveys — it’s that most of them suck so bad, they feel like a chore. But when you make a survey feel like part of your brand, people don’t just answer — they actually tell you things you never thought to ask…[Read more]

Rappers know more about branding than you do—here's proof

A$AP Rocky, Pharrell, Lil Yachty — these guys aren’t just making music, they’re building brands better than most marketers. When a rapper becomes creative director, it’s not a gimmick — it’s a masterclass in world-building… [Read more]

Why no one is engaging with your content (and 6 ways to fix it)

You can’t just throw a “we’re so excited to announce” post into the void and expect people to care. If your content is safe, beige, or basically talking at people instead of to them — no wonder no one’s engaging…[Read more]

Sleep as a status symbol

The early 2000s told us sleep was for the weak. Now? The rich are dropping thousands on silk pillowcases and biohacked mattresses just to flex how well-rested they are…[Read more]

Is "purpose-driven" marketing a lie?

Brands want you to believe they’re saving the world — but when the same company preaching sustainability is churning out fast fashion, you’ve gotta wonder if it’s all just a well-dressed sales pitch…[Read more]

Netflix, Tony Hinchcliffe, & the art of political shapeshifting

Netflix isn’t swinging right because it believes in anything—it’s swinging right because the money is. When the culture shifts, so does the content…[Read more]

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