Happy Sunday!

Your Weekly Recap is here, and you know what that means. It’s time to catch up on the most important articles you may have missed this week.

So grab a cuppa, put your feet up, and enjoy :-)

3 Marketing Lessons From A Pop Princess
tl;dr - For Sabrina Carpenter’s career, 2024 can only be described as an exponential rise to fame. However, the way the petite pop star made her way into the limelight was no accident - it’s a marketing masterclass…[Read more]

How To Use Scarcity Marketing (Without Overdoing It!)
tl;dr - Scarcity marketing taps into customers’ desire for the thing that seems just out of reach. It’s been the key to the incredible success of brands like Supreme or Hermès. But scarcity can easily become a gimmick your customers can see right through…[Read more]

3 Ways To Increase Your Engagement On Instagram
tl;dr - Instagram is the place to be for creators who want to build an engaged audience. The platform has made it clear that the best way to grow your account is by posting consistently, replying to comments, and creating shareable content…[Read more]

How MTV Became Culturally Irrelevant
tl;dr - MTV was once a cultural icon, but has now become a brand in decline. Why? Because it lost sight of its core identity, chasing trends rather than staying true to what it became known as—Music Television…[Read more]

7 Ways To Not Make Your Email Marketing Strategy Suck
tl;dr - With inboxes packed to the brim, your email design isn’t just about looking good—it’s about cutting through the clutter. Designing with intention can turn your email from ‘delete’ to ‘must-click,’ transforming your email into a high-performing sales channel…[Read more]

VHS Makes A Comeback For Alien: Romulus Release
tl;dr - In celebration of the Alien franchise's 45th anniversary, 20th Century Studios is releasing the latest instalment, Alien: Romulus, on VHS. These days, VHS is an ancient medium. But for the oldest Alien fans, it’s the perfect dose of nostalgia to mark the occasion…[Read more]