Happy Sunday!

Your Weekly Recap is here, and you know what that means. It’s time to catch up on the most important articles you may have missed this week.

So grab a cuppa, put your feet up, and enjoy :-)

The real winners at the VMAs? The ads.
tl;dr - At this year’s VMAs, brand and celeb partnerships took centre stage. That night, brands like Burger King and Bacardi debuted star-studded ads, reminding us that the award show is just as much about advertising as it is about music videos…[Read more]

Frito-Lay wants Gen Z to cheat on their favourite snack
tl;dr - Frito-Lay is spicing things up with their ‘Cheat on Flamin’ Hot Cheetos’ campaign, encouraging fans to branch out and try other snacks in their Flamin' Hot range. The campaign features a branded flip phone giveaway and a quiz to find your perfect ‘side-chip’ in a cheeky effort to get Gen Z hooked on more fiery flavors…[Read more]

Why going viral's not always a good thing
tl;dr - Moo Deng, the baby pygmy hippo, is the internet's new obsession, but her sudden fame comes with real concerns. For marketers, it's a reminder that viral content can easily cross the line into exploitation if we aren't mindful of the subject’s well-being…[Read more]

Duolingo owls take over Charli XCX concert
tl;dr - Duolingo pulled off a guerrilla-style marketing stunt by sending a bunch of owls to Charli XCX’s Detroit show last week. The surprise appearances went totally viral--creating more buzz than videos of the actual concert!…[Read more]

Why you should use micro-influencers in your marketing
tl;dr - With influencer marketing, we often think bigger is better. BUT, there are more ways to determine a creators level of 'influence' than followers. Micro-influencers, despite having a smaller audience pool, generally have higher engagement and conversion rates, while also fostering more trust…[Read more]

What happened to the beauty gurus of early YouTube?
tl;dr - From 2007-2019, beauty gurus dominated YouTube. They were the big bang of influencer content. Today, shortform video has practically wiped these creators out of existence. But we don't just have TikTok to blame. Drama, scandals, and the commodification of beauty content are also responsible…[Read more]