Happy Sunday!

What better time to step away from the chaos for a bit to catch up on everything you’ve missed in marketing recently?

Here are our fave articles from the last week…

Coinbase helps creators get paid from cat memes
tl;dr - Crypto platform Coinbase’s new campaign points out the fact that many creators don't get credit for memes created from their orignal work or photos. Now, the platform has figured out how to solve this through onchain technology…[Read more]

6 Top marketing trends for the 2nd half of 2024
tl;dr - The marketing landscape changes daily, and there are several trends impacting the industry right now. Here are our top 6 trends to watch out for over the next few months…[Read more]

What Drake vs. Kendrick teaches us about marketing
tl;dr - Whether it's Apple vs. Samsung or Coke vs. Pepsi, competition pushes brands to be innovative. In the case of the Drake vs. Kendrick beef, we're reminded of the importance of embracing (healthy) rivalry…[Read more]

How to use Deadpool & Wolverine to promote your brand
tl;dr - Brands like Old Spice, Heinz, Adidas, and DiGiorno are creating campaigns around the new Deadpool & Wolverine film. Many brands hope to capitalise on the Marvel franchises' loyal fan base by associating their products with these iconic characters…[Read more]

Kamala Harris becomes Gen Z’s queen
tl;dr - Kamala Harris' marketing team is working hard to revamp her image following Joe Biden's decision to drop out of the 2024 presidential campaign. By embracing pop culture and Gen Z trends, her campaign has already raised record-breaking funds…[Read more]

The NBA’s $76 BILLION breakup
tl;dr - The NBA has decided not to renew its $1.8 billion/year deal with Warner Bros. Discovery (TNT), opting to sign an 11-year deal with Disney, NBC, and Amazon Prime Video, worth $76B. This move highlights the shift from traditional cable to streaming as more viewers cut the cable cord…[Read more]