Happy Sunday!

Welcome to your Weekly Recap newsletter! We’ve rounded up the best articles from the past week so you can catch up on all you missed.

So grab a cuppa, put your feet up, and get into it :-)

Samsung- 1, Apple- 0
tl;dr - Apple's "Crush" ad, which implied creative endeavors can be replaced by an iPad, was not well received. So Samsung's taken the opportunity to release their own ad, "Uncrushed," in an attempt to one up Apple…[Read more]

Do bad reviews kill companies?
tl;dr - Independent reviewers have become a powerful force in the world of consumer goods. In fact, negative independent reviews have the potential to send companies into ruin, or at least significantly lead to their demise…[Read more]

McDonald’s uses Grandma-core to connect with Gen Z
tl;dr - McDonald's has capitalised on the Grandma-core trend by introducing their new Grandma McFlurry. This strategy shows the brand is focused on engaging with trends and subcultures rather than just selling the cheapest burgers…[Read more]

E.l.f.’s campaigning to get more women in boardrooms
tl;dr - Beauty brand e.l.f.'s So Many Dicks campaign highlights the lack of diversity in corporate boardrooms. The brand is 1 of 4 American publicly traded companies whose board of directors is 2/3 women and 1/3 diverse…[Read more]

Glossier makes content out of hate comments
tl;dr - After reformulating their beloved lip balm, skincare brand Glossier faced heavy criticism on Reddit. The brand then launched 'The Comments Section,' a campaign in which their employees were filmed reading the hate comments…[Read more]