Happy Sunday!

It’s another Sunday, which means it’s Weekly Recap day. You know the drill by now, catch up on the most important articles of the week!

So pour yourself a cuppa, sit back, and enjoy.

Founder of "Hoppy" dating app proves the power of a strong personal brand
tl;dr - David Aliagas, founder of BeReal, launched his new dating app, Hoppy, by documenting his own dating journey. This authentic vulnerability made his brand relatable and sold his audience on the app before it was even released…[Read more]

"Severance" cast appears in Grand Central Station
tl;dr - Apple TV’s Severance pop-up at Grand Central Station created buzz by immersing fans in the show’s dystopian world ahead of Season 2’s release. The viral stunt highlights three key takeaways for brands who want to create a similar viral moment for themselves…[Read more]

TikTok has changed marketing forever, so what's next for brands?
tl;dr - Whatever TikTok’s fate, there’s no denying that the platform reshaped digital marketing. For the first time, brands were forced to become agile rather than relying on polished social campaigns. Here’s what brands should take from this shift…[Read more]

Why's the internet obsessed with "crashing out" right now?
tl;dr - "Crash out" has become the internet's go-to phrase for dramatic meltdowns, reflecting our shared struggles and love for humour in chaos. But more than than, it’s a perfect example of how meme language has become completely embedded in our culture…[Read more]

YAP's Marketing Trend Predictions for 2025
tl;dr - 2025 is all about going niche, leveling up content quality, and seizing new platform opportunities before they explode. From hyper-targeted communities to YouTube taking over as the new Netflix—brands that adapt will win big. Curious how?[Read more]

Why female rage is pop culture’s new obsession
tl;dr - Female rage is taking over pop culture—loud, raw, and unapologetic. From Pearl to Olivia Rodrigo, women are finally seeing their anger reflected on screen and in music. It’s not just a trend; it’s a reckoning. Brands? Tread carefully…[Read more]