Happy Sunday!

What better time to step away from the chaos for a bit to catch up on everything you’ve missed in marketing recently?

Here are our fave articles from the last week… 

How Mad Men teaches us to be better marketers
tl;dr - Principles from the Golden Age of Marketing, like using simplicity and having one strong idea, can help brands create impactful, memorable ads that cut through the noise in the digital age…[Read more]

How to grow your social accounts from zero
tl;dr - When building your social media presence from scratch, first define your brand's positioning and your 'big idea,' or the message you're going to put out into the world. Then, put out the right content for your audience and the growth will follow…[Read more]

The new Instagram metric that’s about to change everything
tl;dr - Instagram's making 'views' the primary metric for measuring performance for all types of content. While it will be useful to have one number to track performance, this may mean the platform becomes more driven by quick dopamine hits rather than quality content…[Read more]

Why ‘comfort creators’ are taking over social media
tl;dr - 'Comfort creators' are becoming increasingly popular as they offer a soothing escape from the chaos of the world. As audiences looks for cosier online spaces, brands may want to create more content that calms and uplifts their followers…[Read more]

Netflix & Google let viewers shop while watching Emily in Paris
tl;dr - Season 4 of Emily in Paris showcases a new partnership between Netflix and Google, letting viewers shop featured fashion via Google Lens. This collab represents a leap in interactive advertising, seamlessly integrating shopping into the viewing experience…[Read more]

Why your brand needs to break up with trends
tl;dr - Chasing trends may seem like a way to stay relevant, but it can quickly lead to cringeworthy marketing and customer fatigue. Instead of following viral moments, brands should focus on understanding what truly matters to their audience…[Read more]