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Happy Sunday!

Your Weekly Recap is here, and you know what that means. It’s time to catch up on the most important articles you may have missed this week.

So grab a cuppa, put your feet up, and enjoy :-)

3 Rebranding lessons from Addison Rae
tl;dr - Addison Rae rebranded her image from 'cringe' TikTok dancer to edgy pop star. This transformation was only possible because she embraced some strategic partnerships and kept her audience guessing along the way…[Read more]

How Jubilee turned authenticity into a $50,000,000 brand
tl;dr - Jubilee built a media empire using strategies that are anything but conventional—including 24-hour team brainstorms, creating content around topics like politics and race, and using an addictive content format to keep viewers hooked…[Read more]

The 3-part structure your video content NEEDS to follow
tl;dr - Every great story, from Shakespeare to short-form videos, follows the same structure—setup, conflict, and resolution. It's a simple formula, but it's one you need to master if you want your video content to get attention (and keep it)…[Read more]

Bluesky is the new X, but better
tl;dr - X has had a rocky year, with advertisers, and now, over 1 million users leaving the platform. For brands looking for greener (or bluer) pastures, this is the time to get in while Bluesky is still in its early days…[Read more]

The secret to Diet Coke's incredible staying power
tl;dr - Diet Coke has mastered the art of reinvention. The drink has evolved from an iconic way to stay thin in the 90s to the corporate girly's indugence today. Its success lies in its ability to adapt to the cultural moment so it never goes out of style…[Read more]

From dad to bad b - how New Balance became a cultural icon
tl;dr - New Balance turned its ‘dad shoe’ meme into a fashion icon by embracing its uncool roots with humour, irony, and strategic collaborations. The result? A brand that proves authenticity and timing can make anything cool…[Read more]

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