Happy Sunday!

Time to catch up on all the articles you may have missed this week.

So grab a cuppa, put your feet up, and enjoy :-)

From Kiwi dad to 2 million followers--Louis Davis' success story
tl;dr - Kiwi creator Louis Davis went from making content for a university course to becoming one of NZ's top creators. As a Māori dad and husband, he creates authentic, family-oriented content that resonates across NZ and beyond…[Read more]

Kellogg's claps back after billboard is censored
tl;dr - A Times Square billboard featuring cookbook author Molly Baz's pregnant belly was removed for violating content guidelines. Now, Kellogg's releasing a limited edition cereal box featuring her bump instead…[Read more]

How to be relatable to Millennials, Gen Z, & Alpha, too
tl;dr - Brands who want to appeal to multiple generations can't use a one-size-fits-all approach. Each group has their own values and preferences, so brands need to understand those and tailor their messaging accordingly…[Read more]

Andre 3000 gives a masterclass in creativity
tl;dr - At Cannes Lions, Andre 3000 shared insights on creativity for marketers and advertisers. His talk emphasised self-disruption, authenticity, and building a universe around your brand…[Read more]

AirBnb offers new 'icon'-ic stays
tl;dr - Airbnb's new 'icon stays’ give guests the chance to be hosted by celebrities like Doja Cat or Kevin Hart. The campaign aligns with the brand's goal to offer unique travel experiences rather than just accommodation…[Read more]

The resurrection of Abercrombie & Fitch
tl;dr - Abercrombie & Fitch, once the epitome of cool, faced a steep decline due to controversy. But with a new CEO and inclusive rebranding efforts, they've revitalized their image…[Read more]