Happy Sunday!

What better time to step away from the chaos for a bit to catch up on everything you’ve missed in marketing recently?

Here are our fav articles from the last week…

How PlayStation Used Shocking Ads to Make Their Brand Unforgettable
tl;dr - PlayStation’s bizarre campaigns of the early 2000's were engineered to stick in your brain, tapping into the angst of late 90s corporate life. From surreal images to unsettling baby dolls, Sony used cryptic ads to make their brand unforgettable—even if the ads said little about the product itself…[Read more]

4 Lessons from Molly Mae Hague's clothing line launch
tl;dr - Molly Mae Hague rose to fame on Love Island and now, she’s using her massive followership to launch a new clothing line called Maebe. Molly Mae has created huge demand before the brand’s official launch by teasing her clothing line without giving too much away, leaving her audience eager to see more…[Read more]

Google pulls misleading Gemini demo video (after getting called out, of course)
tl;dr - Google is facing more bad press, leading to it pulling a misleading Gemini demo video. The video was criticised by the National Advertising Division for not reflecting Gemini’s true performance, with Google admitting the demo was sped up for effect…[Read more]

How Hilton used an absurdly long TikTok to rebrand themselves
tl;dr - In 2022, Hilton shocked the world by rebranding themselves using a 10-minute-long TikTok featuring Paris Hilton herself. The fact that the brand went against platform norms--and went viral--proves that subverting expectations can be super effective…[Read more]

The Weeknd's new music video is 'Shot on iPhone' and, wow, it's epic
tl;dr - Apple’s latest 'Shot on iPhone' campaign features The Weeknd’s new music video, 'Dancing in the Flames.' Showcasing the iPhone 16 Pro’s new features like 4K slow-motion recording and pro-grade post-editing tools, Apple is once again reminding us their products are created for creatives…[Read more]

Amid PR scandals, MrBeast, Logan Paul & KSI launch 'Lunchly' brand
tl;dr - MrBeast, Logan Paul, and KSI are taking on Lunchables with their new venture, Lunchly. Despite Prime Hydration being under fire for containing 'toxic ingredients,' the trio is marketing Lunchly as the healthier alternative to Lunchables (a bit ironic, isn't it?)…[Read more]