Welp, it’s been a week.

What better time to step away from the chaos for a bit to catch up on everything you’ve missed in marketing recently?

Here are our fave articles from the last week…

Decoding AI Jargon (for normal people)
tl;dr - AI is here to stay, and for marketers, it's becoming essential. According to Hubspot, 81% of marketers find AI helpful, and 56% report better content performance with generative AI. If you're new to AI, we're here to break down all the AI terms you need to know…[Read More]

Bellingham kicks, Adidas scores
tl;dr - Jude Bellingham's last-minute bicycle kick in the Euro '24 match against Slovakia set the stage for England's winning goal. Adidas leveraged this moment with real-time social media commentary, showing how brands can engage millions of fans by posting timely, relevant content…[Read more]

What we can learn from Loewe’s meme inspired bag
tl;dr - Loewe recently created a tomato-shaped bag inspired by a viral meme. The brand’s quick response to the meme shows their grasp of cultural trends and their ability to resonate with the younger market…[Read more]

Assassination attempt poses ethical questions for ad platforms
tl;dr - The recent attempt on Donald Trump's life has sparked a marketing frenzy as opportunistic ads flood the scene. Platforms like Meta are grappling with the balance between profit and ethics, while marketers must think about the implications on their social campaigns…[Read more]

McDonald’s goes retro to mark 50 years in the UK
tl;dr - McDonald's 50th-year UK celebration campaign features a nostalgic film, retro-themed posters, in-restaurant activations, and merch. Each of these elements emphasises the brand's long-standing presence in our lives…[Read more]

Etsy opposes e-comm giants with human-centred campaign
tl;dr - Etsy's new campaign, which was strategically timed to come out right before Amazon Prime Day, addresses growing concerns about AI. Their emotional ad highlights handmade items, positioning Etsy as a human-first platform…[Read more]