Happy Sunday!

Your Weekly Recap is here, and you know what that means. It’s time to catch up on the most important articles you may have missed this week.

So grab a cuppa, put your feet up, and enjoy :-)

Smoking Weed’s Gone Corporate
tl;dr - Smoking cannabis used to be reserved for baggy-jeaned skateboarders. Now, because of corporate interest, it's become mainstream--and the market's full of minimalist brands targeting execs in suits. But has this new 'corporate' side of the industry changed cannabis culture forever?…[Read more]

Why your brand needs to create a ‘dopamine menu,’ like, right now 
tl;dr - The ‘dopamine menu’ TikTok trend is all about curating lists of joyful activities or products that give a quick boost of happiness. Brands can tap into this trend by creating their own menus and encouraging customers to share theirs to build engagement and foster community…[Read more]

How brands can escape the algo-driven cycle of ‘same same’ content
tl;dr - Social media feeds are full of similar-looking content these days, as the algorithms keep pushing whatever’s trending. Brands can disrupt this cycle by promoting individuality and creating space for authentic connections…[Read more]

Binge drinking is out. Sobriety is in.
tl;dr - Challenges like Sober October point to a cultural shift toward mindful drinking. As Gen Z consumers place a high value on well-being, brands have an opportunity to rethink their product offerings to cater to this health-conscious generation…[Read more]

7 ways to build a culturally relevant brand
tl;dr - Being a culturally relevant brand is about authentically connecting with your audience and evolving along with the culture. This begins with listening to and showing up for the community you've built around your brand…[Read more]

How to jump on the Paris train without missing all the stops
tl;dr - Since the Paris Olympics and the renewal of Emily In Paris earlier this year, social media has been obsessed with the city of love. However brands who seek to jump on the trend should aim to capture the culture without reducing it to mere stereotypes…[Read more]