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- Weekly Digest || Sunday, 20 April
Weekly Digest || Sunday, 20 April

Alright, you’ve waited all week for this.
It’s the Sunday Digest. Your one shot to catch up on the chaos in marketing before it all changes again tomorrow. So pour something into a mug (I’m not asking questions), and get stuck in.
- Abdel, Social Media Coordinator <3
THIS WEEK’S DEEP DIVES

The wellness industry has turned self-care into an expensive, Instagram-worthy performance of status and overconsumption. So where does that leave those of us who can’t afford to pay for it?…[Read more]
Here’s how to build trust, avoid viral pitfalls, and create a reputation that resonates with savvy, accountability-driven consumers… [Read more]
These days, there’s a fine line between genuine self-improvement and performative personal branding. So, has “authenticity” become a curated narrative?…[Read more]
In an age where everyone is chronically online, out of home campaigns are a great way to make your brand impossible to ignore…[Read more]
The internet is no longer a public square but a mall governed by corporations. Creating an owned audience where you make the rules is the only way to escape the algorithm overlords…[Read more]
Once upon a time, the influencer was a symbol of millennial hustle culture. Now, they’re more often mocked than admired, especially online. So, what gives?…[Read more]
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