Happy Sunday!

Welcome to your weekly digest, where you have a chance to catch up on the articles you may have missed this week.

So grab a cuppa, put your feet up, and enjoy :-)

‘Better with Pepsi’ proves we actually prefer Pepsi to Coke
tl;dr - The 'Better With Pepsi' campaign highlighted the fact that, in blind taste tests, consumers preferred to enjoy their favourite burger with Pepsi. The campaign led to 3.6 billion impressions and a 29% increase in brand consideration…[Read more]

Marketing is…bored of diversity?
tl;dr - In 2020, many brands committed to focusing on diversity and inclusion. However, the data shows this commitment seems to be waning as brands hesitate to rock the boat…[Read more]

The secret behind Emma Chamberlain’s success
tl;dr - Emma Chamberlain has secured $4.6 mil in funding for her coffee brand. Her success as an influencer-turned-business-owner comes down to 4 key strategies…[Read more]

Caitlin Clark’s got brands starstruck
tl;dr - 22-year-old WNBA player Caitlin Clark's signed brand deals with Wilson, Nike, Gatorade, Adidas and Under Amour. Her marketability comes down to her talent and likeable personality, on and off the court…[Read more]

Liquid Death proves water can be edgy
tl;dr - Canned water brand Liquid Death has become the fastest-growing water and iced-tea brand, valued at $1.4 billion. Their success is due to their ability to subvert expectations and grab attention in a saturated market…[Read more]