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Happy Sunday!

Welcome to your Weekly Recap newsletter. It’s the weekend, which means it’s time to catch up on the most important articles you may have missed this week.

So pour yourself a cuppa, sit back, and enjoy.

How Tony's is disrupting the broken chocolate industry
tl;dr - Big Chocolate has long profited from systemic exploitation. Enter Tony's Chocolonely, a brand built on ethical practices and bold activism. Tony’s proves that purpose-driven brands can succeed without compromising quality or profitability…[Read more]

Why the TikTok case isn't just about TikTok
tl;dr - As the Supreme Court hears the TikTok ban case, the question looms—what’s more important: freedom of speech or national security? Whatever the court’s decision, the outcome has the potential to shape the digital landscape for years to come…[Read more]

7 Influencer trends brands need to know about in 2025
tl;dr - Say goodbye to mega and micro influencers. Hyper-niche creators are about to take over our feeds this year. In addition, virtual influencers and immersive experiences will be on the rise. Here’s how brands can jump on these trends right now…[Read more]

New Wallace & Gromit film breaks records after 19-year hiatus
tl;dr - One of the UK's most prized exports, 'Wallace & Gromit', is back with their first film in 16 years. The Netflix film, Vengeance Most Fowl, reminds us of the importance of the human touch, reeling in rave reviews and even breaking a longstanding British TV record…[Read more]

McDonald's creates world's first scented billboards
tl;dr - McDonald’s has flexed just how universal its brand power is with two new campaigns. One of these is the release of a French-fry-scented billboard, which proves the McDonald’s smell is just as recognisable as its logo…[Read more]

When Brands and People Swap Faces
tl;dr - The lines between personal and corporate branding are blurring more than ever. Brands are trying to appear human (looking at you, Barbie) and people are becoming brands (see: MrBeast). But this trend doesn’t come without risks…[Read more]

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