Happy Sunday!

What better time to step away from the chaos for a bit to catch up on everything you’ve missed in marketing recently?

Here are our fave articles from the last week… 

The psychology behind why ‘cute’ sells
tl;dr - Cuteness triggers a powerful emotional response that makes people more likely to engage with your brand, as seen in Japanese ‘kawaii’ culture. Brands can increase shareability and broaden their appeal by using cute imagery into their marketing…[Read more]

Amazon’s taking over TikTok & Pinterest
tl;dr - Amazon has teamed up with TikTok and Pinterest to keep in-app shopping and social media scrolling in a single place. No online shop has ever been this quick to act on consumers' excitement in the moment, so other online brands need to keep up - or risk being left behind…[Read more]

Google’s new Gemini ad makes us feel yuck
tl;dr - Google’s new ad for their AI software bombed, making viewers cringe at the thought of tech stealing the warmth of human expression. Before launching a new campaign, marketers should consider current public sentiment on the topic to avoid a total flop…[Read more]

How big brands are using gamified ads to change the ad game
tl;dr - Gamified ads are taking off as brands like Disney, Amazon, and Discord use interactive formats to break through ad fatigue. Research shows using quizzes, trivia, or other gamified ads is an extremely effective way to capture and engage audiences…[Read more]

How to actually connect with consumers in 2024
tl;dr - Your branding shapes whether consumers connect with your brand on a deep level. In 2024, effective branding strategies include personalisation, simple maximalism, sonic branding, eco-friendly practices, and embracing authenticity…[Read more]

How the Miu Miu Girl has the internet in a chokehold
tl;dr - Miu Miu was originally imagined as the younger sister brand of sophisticated Prada, but in a recent repositioning effort, has managed to capture the eyes and hearts of audiences in all realms of the fashion world, showcasing the power of psychographics over demographics…[Read more]