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Happy Sunday!

Your Weekly Recap is here, and you know what that means. It’s time to catch up on the most important articles you may have missed this week.

So grab a cuppa, put your feet up, and enjoy :-)

Are we losing creativity to ‘data-driven’ insights?
tl;dr - As useful as data is, over-reliance on it can suck the life out of a campaign. The magic happens when brands let data fuel ideas, not restrict them—because memorable marketing doesn’t come from stats, it comes making an audience actually feel something…[Read more]

7 shifts in B2B marketing you need to understand
tl;dr - B2B marketing has shifted from rigid, product-focused messaging to a more personal, authentic approach. Today’s buyers want to engage with relatable brands that reflect their values, not brands that present a polished front…[Read more]

A comprehensive guide to nailing your written content
tl;dr - While video content dominates our feeds, high-quality written content is still essential for building your brand. Done right, the written word establishes trust, showcases expertise, and creates a consistent brand voice across platforms…[Read more]

Trumps victory: A media minefield to follow
tl;dr - A surge in misogynist rhetoric online, the ‘manosphere’ moves mainstream and the media landscape takes a dark shift. Marketers now face the task of staying relevant in a new environment without aligning with the toxic narratives taking hold…[Read more]

How Overdrive Defense turned the taboo into an opportunity
tl;dr - Brian Bordainick and Julie Schott are known for creating bold brands like Starface, Julie Care, and now Overdrive Defense. By turning stigmatised issues into unapologetically cool products, they connect deeply with younger consumers who crave authenticity…[Read more]

The fall of a giant: Will we witness Starbucks demise?
tl;dr - Starbucks’ pivot from cozy “third place” to fast-paced grab-and-go has led to a drop in sales, with a 10% decline in Q4 alone. CEO Brian Niccol aims to revive the “coffee shop” vibe, but will it be enough to save the brand, which also faces reputation issues?…[Read more]

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