Happy Sunday!

Welcome to your weekly digest, where you have a chance to catch up on the articles you may have missed this week.

So grab a cuppa, put your feet up, and enjoy :-)

How IKEA made us love furniture shopping
tl;dr - IKEA made furniture shopping fun and affordable for the masses. But their customer-centric marketing strategy and cultural relevance is what positioned them as a global household name…[Read more]

How Airbnb went from 0 —> $93B
tl;dr - Airbnb disrupted the hotel industry and is now worth over $93B. The brand’s success comes down to its peer-to-peer business model and ability to create memorable experiences for travellers and hosts…[Read more]

Dr. Pepper becomes the U.S.’s #2 drink
tl;dr - Dr. Pepper has just surpassed Pepsi, becoming the 2nd most popular carbonated drink in the U.S. This is largely because the drink's unique taste appeals to Gen Z., who appreciate unconventional food pairings and flavours…[Read more]

How Corona made a billboard out of shadows
tl;dr - In 2022, Corona created a 100% natural billboard, which used the evening light to cast a shadow in the shape of a beer bottle. This memorable campaign was designed to highlight the fact that their beer is made from all-natural ingredients…[Read more]

How Coors Light turned a damaged billboard into a viral campaign
tl;dr - During a baseball game, player Shohei Ohtani hit a ball into a Coors Light billboard, leaving a black square in the digital image. The brand used this viral moment to create a campaign featuring this black square…[Read more]

Saatchi & Saatchi launches campaign for heart disease research  
tl;dr - The British Heart Foundation and Saatchi & Saatchi's new campaign uses messaging that resonates with British football fans to bring awareness to young people who have died from heart disease…[Read more]