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Welcome to your last Sunday Recap of 2024!

In case you missed it, our team has wrapped up for the year! Starting tomorrow, you’ll be treated to the Best of YAP series for the next few weeks.

Every day, you’ll get one of our fave articles from our archives of 600+ articles we’ve written this year so you can get all caught up before we head into 2025.

Looking forward to bringing you guys lots more marketing content starting on 6 January. Until then <3

- Charlotte, Editor

Why anime characters are wearing luxury fashion brands
tl;dr - Maison Margiela x anime series Bleach is the perfect fusion of anime and high fashion, tapping into shared emotion and bold storytelling. This collab proves authentic, fan-focused partnerships with striking visuals are the future of cultural branding…[Read more]

4 Ways Heinz makes their product collabs totally irresistible
tl;dr - Heinz has mastered the art of the clever collab—and the rest of us should take notes. With weird and wonderful ideas like Vodka Pasta Sauce and Chocolate Orange Mayo, the brand stays true to its playful identity while making consumers just curious enough to try them…[Read more]

Why 1 tweet cost Snapchat $1.3 billion
tl;dr - Snapchat's redesign back in 2028 led to some serious backlash, with a $1.3 billion valuation drop after Kylie Jenner tweeted her disapproval. This disaster should remind brands to listen to their audience and be willing to change tack based on their feedback…[Read more]

Why an alleged shooter is now the internet's 'babygirl'
tl;dr - Overwhelming support for the alleged shooter of the UnitedHealthcare CEO has taken the internet by storm. The public’s response to the event has exposed what can happen when organisations are out of touch with the people they are meant to serve…[Read more]

A US TikTok ban has been ruled constitutional—so, now what?
tl;dr - A potential TikTok ban in the US is looming after a court ruling deemed it constitutional last week. For marketers, this decision is a reminder of how quickly this industry changes, and the importance of having a diverse strategy to reach audience…[Read more]

What does the Rockefeller Christmas Tree really stand for?
tl;dr - The Rockefeller Christmas Tree, once a symbol of resilience and community stands in stark contrast to the struggles of those living in poverty just blocks away, highlighting the broader complexities of the holiday season and modern consumerism…[Read more]

8M+ Views, $4.31 CPM: Lyft's Influencer Marketing Push with Ubiquitous

• 8M+ views at a double-take worthy $4.31 CPM

• Quadrupled Google Search volume for Lyft's “Divvy” brand 

• Seamless execution with zero heavy lifting for Lyft

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