Happy Sunday!

What better way to spend your day than by catching up on everything you’ve missed in the marketing world recently?

Here are our fave articles from the last week…

How the UFC used personal branding to make $1.3B in 2023
tl;dr - MMA has seen significant growth over the past 30 years, with the UFC generating $1.3 billion in 2023. The UFC's become so popular because it sells unforgettable experiences and uses social media to reach new audiences…[Read more]

Charli XCX's Brat Summer takeover
tl;dr - Charli XCX's album Brat, released on June 7, is everywhere right now. By branding it with a unique shade of green and encouraging fan participation, Charli has created a culturally relevant (and viral!) album release…[Read more]

Adidas releases 'All Blacks Gazelle' shoe for Rugby World Cup
tl;dr - Adidas and the All Blacks celebrate their 25-year partnership with a limited-edition shoe ahead of the upcoming Rugby Championship. This collab highlights the power of aligning with brands that share similar values…[Read more]

Keys to a successful brand glow up
tl;dr - Updating your brand’s image, identity, or market position helps you stay relevant over time. The most successful rebrands have a strong reason behind them and maintain the connection to the brand's core values…[Read more]

How Calvin Klein caught us off guard
tl;dr - CK's recent marketing campaign featuring Jeremy Allen White used unexpected casting to create a cultural moment. This campaign generated $74 million in media impact value by engaging a new, younger audience…[Read more]

Why 'Got Milk?' still works, 25 years later
tl;dr - In the ‘90s, the iconic 'Got Milk?' campaign boosted dairy consumption with its celebrity milk moustaches. The campaign's recently been revived with Aubrey Plaza in response to the rise of plant-based milks…[Read more]