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Happy Sunday!

Your Weekly Recap is here, and you know what that means. It’s time to catch up on the most important articles you may have missed this week.

So grab a cuppa, put your feet up, and enjoy :-)

Why food brands are so unhinged on social media
tl;dr - Food brands have gone wild on social media, and it's proven to be a super effective way to interact with their audiences. Wendy’s has been roasting people for years, but they’re not the only ones—Burger King, Oreo, Vita Coco, and even Arby’s have all joined the party with their own bold personas…[Read more]

5 Biggest CTA mistakes brands make (and how to avoid them)
tl;dr - CTAs are essential for converting leads, but too often, marketers settle for tired and boring ones. An effective CTA needs to be bold, emotionally engaging, and clearly convey what’s in it for the consumer…[Read more]

Your Q4 Survival Guide
tl;dr - Q4 is crazy season for marketers, but a strong finish can set you up for success in 2025. To get through the next few months, plan early, prioritise high-impact campaigns, and automate what you can—then stay flexible to adapt your strategy as needed…[Read more]

Wrangler rides its western heritage in new campaign
tl;dr - Dove is known as a brand that champions authenticity and real beauty. So it’s no surprise they’ve decided not to use AI-generated marketing materials in their campaigns…[Read more]

Why branding has turned into ‘blanding’
tl;dr - Minimalism has stripped away a lot of the personality and charm from branding, leaving us with a sea of flat, lifeless logos. If you want your brand to stand out, avoid the bland, sans-serif sameness that’s so prevalent right now…[Read more]

How to create a bussin’ loyalty program
tl;dr - There’s nothing like customer loyalty. It’s all we can ask for as brands. So of course you want to reward your most beloved and faithful patrons. But loyalty programs have become notoriously shitty over the last decade. Here’s how to make one that doesn’t suck…[Read more]

2025 Prediction: A Surge of Self-Serve CTV Buyers

• Roku predicts 2025 will be a big year for self-serve CTV

• Roku Ads Manager makes CTV advertising easy

• Target your audience, optimize campaigns, and drive performance

Discover CTV performance on Roku