Happy Sunday!

What better time to step away from the chaos for a bit to catch up on everything you’ve missed in marketing recently?

Here are our fave articles from the last week…

The secrets behind ‘Chicken Shop Date’’s virality 
tl;dr - Amelia Dimoldenberg has seen massive success with her YouTube show ‘Chicken Shop Date’ because of the authentic personal brand she’s created with her awkward and hilarious interview style…[Read more]

Netflix announces Squid Game 2 using just 3 symbols
tl;dr - Netflix teased Squid Game Season 2 with a mysterious billboard featuring three symbols, but fans knew right away what it meant. This shows the power of building a brand with a strong, identifiable visual style…[Read more]

Bodyform’s new ad breaks the stigma of periods
tl;dr - Bodyform's 'Never Just a Period' ad highlights the confusion and stigma around periods and women's health. This campaign shows how marketers can use powerful storytelling and thought-provoking messaging to address difficult topics…[Read more]

Why your brand needs to be on Threads
tl;dr - Meta's Threads platform has grown to over 190 million daily users in its first year. The community-based platform is the perfect place for brands to interact with and nurture their audience, especially as Threads continues to gain traction…[Read more]

Facebook’s using cash to lure Gen Z creators to the platform
tl;dr - In an attempt to get younger people back on Facebook, Meta is making the platform more Gen Z-friendly. Facebook’s rolling out more monetisation opportunities for creators and introducing features like Facebook Dating…[Read more]

Making your audience cry could be an effective way to sell to them
tl;dr - Tapping into the core emotions of your audience establishes a stronger connection, which in turn yields better results, with 85% of consumers preferring to buy from companies with which they have this connection…[Read more]