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Happy Sunday!

Your Weekly Recap is here, and you know what that means. It’s time to catch up on the most important articles you may have missed this week.

So grab a cuppa, put your feet up, and enjoy :-)

Choosing not to pick a side backfires for The Washington Post
tl;dr - The Washington Post’s decision not to endorse a presidential candidate led to over 250,000 subscription cancellations. For values-driven audiences, silence often speaks volumes. So when brands chose not to take a stand, they must recognise that it may not position them as neutral at all…[Read more]

How Yes Theory turned being uncomfortable into a movement
tl;dr - Yes Theory has built a brand around ‘seeking discomfort,’ showing their audience how doing the uncomfortable leads to growth. But these creators haven’t just built an audience—they’ve created a community of people who want to live life to the fullest…[Read more]

Head of IG reveals why they downgrade your video quality
tl;dr - Head of Instagram Adam Mosseri recently revealed that poor-performing videos are intentionally lowered in quality. Though it sounds like a giant 'F-U' to smaller creators, Insta says their performance is the real problem - not yours…[Read more]

Goodbye, legacy media. Hello, indie creators.
tl;dr - Legacy media is having a hard time keeping up with independent creators, who have gained audience trust through their authenticity. As journalists leave traditional outlets to go independent, this signals a cultural desire for more diversity of thought…[Read more]

Ford hopes to begin serving in-car ads
tl;dr - Ford has filed a patent to introduce in-car ads based on driver behaviour and conversations held inside the vehicle. And while this could be a great way for brands to reach captive audiences, the concept brings privacy and safety concerns along with it…[Read more]

How Specsavers turned the Rick Roll into a hearing PSA
tl;dr - Specsavers’ "The Misheard Version" cleverly combined nostalgia & health awareness, remixing Rick Astley’s Never Gonna Give You Up using commonly misheard lyrics. By playing on the experience of hearing loss, Specsavers reignited the internet’s love for Rick-Rolling but also raised awareness about hearing loss, driving a 1220% increase in hearing test bookings without any paid media…[Read more]

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