Happy Sunday!

Your Weekly Recap is here, and you know what that means. It’s time to catch up on the most important articles you may have missed this week.

So grab a cuppa, put your feet up, and enjoy!!!

The Jaguar rebrand no one asked for
tl;dr - Jaguar's rebrand was going for minimalism, but ended up making an iconic brand look basic asf. Meanwhile, Porsche has just collabed with a high fashion brand to restore their vintage 911s, leaning into what they've always been known for rather rebranding just to be trendy…[Read more]

How TikTok killed the Samba
tl;dr - TikTok’s fashion girlies made the classic Adidas Sambas go totally viral. But because of TikTok’s rapid trend cycle, they’ve now reached oversaturation, just like so many other products that have blown up on the platform…[Read more]

Why Cristiano Ronaldo has 1 billion followers
tl;dr - Cristiano Ronaldo is the most followed man on earth, with 1 billion followers across platforms. By balancing consistency, relatability, and smart partnerships, he offers a blueprint for brands aiming for long-term impact…[Read more]

New campaign aims to make NZ the best country to have herpes
tl;dr - The Make New Zealand The Best Place In The World To Have Herpes campaign uses humour to provide education about herpes in a playful way. Because when it comes to awareness campaigns, scare tactics don’t change behaviour—but humour does…[Read more]

Mockumentary proves this postal service is more reliable than Santa
tl;dr - Norway’s Postal Service has just released mockumentary, The Reinfall, which chronicles Rudolf’s rise and fall from fame. For marketers, it’s a masterclass in blending cultural commentary with storytelling to create memorable holiday campaigns…[Read more]

Anticipation and world-building: Tyler, The Creator's formula for excellence
tl;dr - Tyler, The Creator’s Chromokopia is an immersive world where music becomes color and storytelling takes center stage. By blending high-concept branding & layered narratives, Tyler goes beyond sound to deliver a full-fledged experience…[Read more]