Happy Sunday!

Welcome to this week’s Weekly Recap! The weekend is your chance to unwind and catch up on the standout articles you may have missed.

So, grab a cup of whatever fuels you, relax, and enjoy.

The White House’s latest PR strategy? Creators.
tl;dr - The White House is inviting influencers, bloggers, and podcasters to join traditional journalists in press briefings—a move framed as democratising news access. And while this shift promises more diverse voices, it also raises some serious concerns…[Read more]

Meta’s AI just got more personal—but at what cost?
tl;dr - Meta’s new AI assistant uses Facebook and Instagram data to deliver hyper-personalised responses. For marketers, this could mean better targeting, but how will users respond to an AI that knows them a little too well?[Read more]

How to predict the Grammys (kinda)
tl;dr - The biggest night in music has passed us once again, and so have all the emotional ups and downs that define awards season. But the drama we get every year from big wins and shock snubs aren't a coincidence - it's all by careful design…[Read more]

5 steps to creating a community management strategy
tl;dr - Posting content isn’t enough to build a strong brand community. To foster real engagement with your audience, you need a community management strategy. Here’s how to create one…[Read more]

Why audiences are thirstier than ever (and what to do about it)
tl;dr - Cultural thirst is back, with messy, raw, and unapologetically sensual content dominating pop culture and marketing. By tapping into this—but not overdoing it—brands can spark organic buzz in all the right ways…[Read more]

Celeb fragrances are back—but something’s changed
tl;dr - Celebrity perfumes are back. But rather than the affordable, department store brands of the early 2000’s, they’re now elevated—sophisticated, even. Because what consumers are looking for has changed, and these savvy celebs have learnt to adapt…[Read more]

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