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Sunday Digest || Sunday, 23 February

Sunday Digest || Sunday, 23 February

February 23, 2025

Ok, you’ve waited all week for this.

It’s your Sunday Digest. You know, your chance to catch up on everything that’s happening in marketing right now (before it changes again, amirite?)

So pour yourself a cup of a drink of your choice (I don’t judge) and get reading!

- Charlotte, Editor ♡

THIS WEEK’S DEEP DIVES

How Formula One is breaking conventions & winning social media

Formula One went from “dad sport” to a social media powerhouse by ditching stiff marketing for TikTok chaos, viral moments, and behind-the-scenes drama. Now, it’s not just about race results—it’s about personality, memes, and making fans feel part of the journey... read more…[Read more]

Waste.gov’s royal f-up

Waste.gov just dropped a masterclass in how not to launch a website—placeholder text, zero branding, and a matching fail from DEI.gov. The internet noticed. They panicked. Now it’s locked… [Read more]

The rebranding of Addison Rae

Addison Rae just pulled off one of the slickest rebrands in internet history. From TikTok starlet to indie film darling and high-fashion muse, she’s proving that reinvention is an art—and she’s mastered it. With A24 cred, runway appearances, and a string of pop bangers, Addison is…[Read more]

Can a brand thrive without social media? Lush thinks so.

What If Your Brand Quit Social Media? No Instagram. No TikTok. Just vibes. Sounds like brand su*cide, right? Yet, Lush did exactly that—and they haven’t looked back. Was it a genius move or a massive risk? And could your brand survive without social?[Read more]

The new IG feature you'd be crazy not to use

Instagram has quietly dropped a new feature called “trials.” And if you’re a brand or creator trying to expand your reach, you need to jump on this immediately. Why? Because it’s basically a cheat code for the algorithm…[Read more]

Hyper-niche hobbies are the new luxury (here's why brands should pay attention)

In a world drowning in surface-level content, cultural power now lies in obsession. Hyper-niche hobbies and deep expertise are driving relevance, with brands like Gucci and Arc'teryx thriving by embracing specialist communities over broad appeal. The algorithm rewards passion, not polish—so the future? It belongs to the…[Read more]