Sunday Digest || Sunday, 2 March

March 02, 2025

Ok, you’ve waited all week for this.

It’s your Sunday Digest. You know, your chance to catch up on everything that’s happening in marketing right now (before it changes again, amirite?)

So pour yourself a cup of a drink of your choice (I don’t judge) and get reading!

- Charlotte, Editor ♡

THIS WEEK’S DEEP DIVES

As AI automates art, writing, and design, "human-made" is becoming a new marker of authenticity and value—much like "handmade" post-industrialization. In a world flooded with AI content, human effort offers trust, emotional depth, and credibility. Labels like "100% human-written" or "no AI involved" could soon hold weight in fashion, journalism, and entertainment…[Read more]

Poppi went big with a flashy Super Bowl ad and influencer-packed vending machines—but it backfired when loyal customers felt snubbed. Enter Olipop, who skipped the glitz and scored major points by simply listening and siding with the people. Sometimes, winning the brand war isn’t about the budget—it’s about the connection… [Read more]

Before the metaverse (cringe), there was The Sims. And somehow, 25 years later, we’re still here—removing pool ladders, designing chaotic dream homes, and making terrible life choices (safely behind a screen). But The Sims isn’t just running on nostalgia. It’s mastered the art of evolving with its audience, staying culturally relevant while keeping its playful charm intact. So, how has it stayed on top for this long…[Read more]

Think SMS marketing is dead? Think again. With 98% open rates and sky-high engagement, it might just be your brand’s secret weapon—if you can avoid annoying the hell out of your customers. Here’s how to make SMS work without the cringe…[Read more]

While influencer campaigns can be hugely effective, many brands have no idea how to choose the right influencer, what fee is fair, or how to measure whether a campaign has been effective…[Read more]

Before the fashion/foodfluencer hybrids of today, there was Bread Face—the internet’s most hypnotic, bizarre, and unexpectedly enduring viral act. Nearly a decade later, she’s still pressing her face into bread, resisting overexposure, and keeping the mystery alive. In an era where most viral stars fade fast, what’s her secret? And what can brands learn from her ability to stay relevant without selling out…[Read more]

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