Happy Sunday!

It’s the weekend, and you know what that means; time to catch up on the most essential stories and strategies from this past week. Whether you’re kicking back with a coffee or nursing last night’s regrets (we don’t judge), this recap has everything you need to stay ahead.

Grab a cup, settle in, and let’s dive. ☕

WTF is principle-based media buying? And should you care?
tl;dr - One of marketing’s new buzzwords is “principle-based media buying.” The term refers to when agencies purchase media space at discounted rates. Then, they resell it to clients at a mark-up. While it offers potential savings for clients, we have some concerns…[Read more]

4 Ways Trump's presidency will change marketing
tl;dr - Trump’s presidency will reshape the marketing industry over the next 4 years. Expect to see shifts in platform policies and data privacy regulations, along with an increase in consumer activism. Here’s how to adapt…[Read more]

Our top 3 Super Bowl ads to watch this year
tl;dr - Super Bowl ad season is here, and this year, it looks like brands are leaning into controversy, nostalgia, and a bit of intrigue. With a few ad teasers out already, here are 3 brands to watch out for on 9 Feb…[Read more]

Why influencer-driven beauty routines are about to see a serious backlash
tl;dr - Social media’s obsession with “self-care” has turned wellness into an exhausting exercise involving dozens of specialised (and expensive) products. As overwhelm grows, there’s an opportunity for brands who prioritise what consumers really want…[Read more]

6 Steps to Creating a Simple LinkedIn Strategy
tl;dr - LinkedIn is a powerful platform for building your brand, generating leads, and connecting with your audience—but only if you have a clear strategy. Here’s how to get started…[Read more]

If a fake band can go viral, what does that say about music today?
tl;dr - Poser, a fictional band created by artist Reece Cox, exposes how the music industry prioritizes image and narrative over actual artistry, and begs the question: what even is real anymore?[Read more]

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