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Sunday Digest || Sunday, 16 February

Sunday Digest || Sunday, 16 February

March 16, 2025

It’s that time again.

Your Sunday Digest is here to hit you with everything shaking up marketing before it flips on its head (because you know it will). So settle in, take a sip of whatever’s in your cup, and let’s get into it.

- Abdel, Social Media Coordinator

THIS WEEK’S DEEP DIVES

How to make B2B content that's not boring AF

Most B2B content is painfully dull, but it doesn’t have to be. Ditch the robotic whitepapers and jargon-filled LinkedIn posts—lead with storytelling, inject personality, and make it genuinely useful. Rethink your formats, use emotion strategically, and audit your existing content with a boredom test. If you wouldn’t read it, why would anyone else?…[Read more]

The anatomy of a winning pitch deck

If your pitch deck isn’t landing the funding or partnerships you’re after, chances are it’s missing a vital organ. A killer deck needs a strong hook, a painful problem, an undeniable solution, and proof that your idea has momentum. Investors don’t just fund ideas—they fund teams with traction. If your deck isn’t cutting it, it’s time to operate… [Read more]

Want to learn how to sell a "feeling"? Just look at fashion-foodfluencers.

Cooking content has gone from functional to aspirational. Fashion-foodfluencers make the kitchen a curated experience—where the vibe, the outfit, and the plating matter as much as the dish. It’s not just food; it’s a lifestyle…[Read more]

5 Ways to make a lasting impression at your next live event

Forget boring swag and champagne giveaways—stand out at live events by creating interactive experiences, adding exclusivity, sparking emotions, encouraging social sharing, and keeping the hype going post-event. The goal? Moments that people want to remember and talk about…[Read more]

How to keep your brand identity consistent (without boring yourself to death)

Brand consistency is key, but it shouldn’t feel like a creative straightjacket. The best brands evolve within a framework, introduce creative refresh cycles, and embrace unexpected moments while staying true to their core identity. Staying on brand doesn’t mean staying boring…[Read more]

Where did all the imagination go?

True creativity thrives in boredom, but today’s media landscape is designed to keep us overstimulated and distracted. The rise of frictionless content is killing deep thinking—but some creators are pushing back. Want to reclaim your imagination? Step away from the scroll, embrace boredom, and let your brain actually think…[Read more]