Sunday Digest || Sunday, 16 February

February 16, 2025

Ok, you’ve waited all week for this.

It’s your Sunday Digest. You know, your chance to catch up on everything that’s happening in marketing right now (before it changes again, amirite?)

So pour yourself a cup of a drink of your choice (I don’t judge) and get reading!

- Charlotte, Editor ♡

DeepSeek is a powerful open-weight AI, but its lack of guardrails raises serious risks. Marketers must learn to balance efficiency with oversight to avoid legal and ethical pitfalls…[Read more]

Valentine’s Day marketing is often OTT and painfully cliché. But there are plenty of ways you can capture your audience without being sickly sweet or using messaging that assumes we’re all in a rom-com. Here’s 4 ideas for you…[Read more]

In a sea of cookie-cutter superhero stories, Invincible is iconic, but its success isn't driven by the awesome story alone. The show's social media presence, self-awareness and respect for decades-long comic book fans have put it in a league of its own…[Read more]

Lately, it feels like every brand is trying to be a movement. And for brands like Apple and Lululemon, they’ve turned their products into a lifestyle. But not every brand needs to offer their customers a whole new identity—sometimes it’s all a bit much…[Read more]

Kanye West's latest meltdown—defending Diddy, making misogynistic claims, and sharing disturbing posts—might finally be the scandal that ends his brand. With companies cutting ties and fans growing tired, has Ye finally gone too far?[Read more]

Starbucks' latest fix for declining sales? Forcing baristas to write “uplifting” messages on cups. Instead, it's turned into a social media spectacle, with baristas slipping in memes, sarcasm, and even cries for help. A PR win? Not quite…[Read more]

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