Monday 4 March

Did you miss it?

Jony’s Saturday TAS recap newsletter?

You know, the one where we break down the exact strategy we're using on all our socials right now? If you want to be in the know, you just have to refer 1 friend to Your ATTN Please. Believe me, you don't want to miss out.

In other news, the celebs are coming out of the woodwork to promote their new product lines. Today we’re telling you how to take advantage of this trend in your content.

In today's newsletter:

  • Celeb product lines are having a moment (and it's not smooth sailing for everyone!)

  • Why Hailey Bieber's new Lip Case is absolutely genius

  • What's going viral right now

  • How to put out 100+ pieces of content every week

- Charlotte, Editor ♡

So, What’s the Tea?

For celebs, it seems that starting your own product line is hotter than a honeymoon hotel right now.

With all the celebrity products coming out, especially in the beauty industry, we have questions. Is this just a "jump on the bandwagon" thing? Or do these products actually live up to all the hype?

However, in RihRih we trust.

She's got the Midas touch when it comes to, well, anything she does. And it seems that her new Cherry Red face mask is no different.

Meanwhile, Ashley Tisdale's new wellness line, Frenshe, is proving to be extremely popular.

So how can you use our current obsession with celeb beauty products in your own content this week?

  • Collab with micro influencers: You may not be able to get Rihanna to endorse your brand. But while these celeb product lines are having their moment, why not align your brand with an influencer that represents your brand values?

  • Create educational content: If you're a beauty or wellness brand, you can do a review of one of these new products. Or you can break down their ingredients and compare them to your own product offerings.

  • Offer a giveaway: Does one of these new celeb product lines complement your own products? This is the perfect opportunity to do a giveaway. Be sure to include some of your own products alongside theirs!

Speaking of celeb product lines, in a chaotic turn of events, Ye has beef with his own shoes. Well, his former shoes. The ones he designed. You get what I’m trying to say.

The notorious star can’t stay out of the headlines as of late, this time calling out Adidas for creative theft of his designs of the YZY300 – and calling out to his fans that if they “really loved Ye”, they wouldn’t purchase them.

We all know Ye is a highly controversial figure.

Which means—you guessed it—you can definitely use this in your content!

If it's relevant to your brand, engage with your audience to see what side they're on. Team YZY or Team Adidas? It’s bound to create some buzz.

- Sophie, Art Director & Charlotte, Editor

Beauty + Tech = A Match Made in Heaven?

Hailey Bieber’s skincare brand, Rhode, has just created an iPhone case that holds their lip products. Demand was so high that the lip case sold out within 25 minutes of its release.

What seems like a straightforward idea, a phone case with a spot for your lippy, has created a lot of buzz on social media. In fact, many are calling it a genius marketing move.

So what made the Lip Case so successful?

  • It filled a desire Rhode’s audience didn't know they had. The phone case isn’t just functional. Its design has all the girls swooning, which makes it absolutely irresistable. The case falls in line with Rhode's brand identity, which uses sleek, minimalist designs (which happen to be very popular right now!)

  • Their customers became walking advertisements. Every time someone uses their phone, they’ll unintentionally be showcasing the Lip Case. Pretty clever of Rhode if you ask us!

So what can we learn from Rhode?

  • Make sure your products are in line with your brand identity. Rhode is all about creating essential skincare items. Most of us consider our phone an essential, which makes pairing their products with our phones very smart.

  • Know how to solve your customers' problems. Many of us can relate to that frustrating feeling of scrambling through our bag looking for a small item. The Lip Case solves this daily occurrence as we seemingly have a sixth sense when it comes to finding our phone.

  • Exclusivity=desirability. The case is only compatible with the iPhone 14 and 15 Pro and 15 Pro Max. This creates exclusivity and boosts demand.

Well done to Rhode and their marketing team for creating the ultimate accessory! We’re sure a lot of brands are kicking themselves for not coming up with it first.

- Annelise, Intern

What’s Going Viral?

Got FOMO?

Listen to our YAP Podcast Tuesday - Saturday, where Stan & Jony break down the videos that are blowing up on social media. Not only will you learn why they work, but we’ll tell you how to capitalise on these trends before they disappear.

Check out what's going viral RIGHT NOW before you miss it 👇

Tweets from The Intern

Ask the Editor

Q - How do you guys put out hundreds of pieces of content every week? - Jono

Hi Jono!

The short answer is we have a whole team whose job it is to create content.

But if you're an entrepreneur or in a small team, that doesn't help you very much. So here are two strategies we use that you can use, too.

  • Create a simple content system. Putting out tons of content won't just happen. You need to spend some time creating a plan for what you'll post, when, and how. Make sure this system is something you can actually stick to!

  • Repurpose content across platforms. Did you do a talking head video for Instagram? Transcribe it and turn it into a LinkedIn post. Did a post do well on LinkedIn? Break it into one-liners and share them on X. Your audience won't follow you everywhere, so it's totally ok to reuse some of the same content in multiple places.

If you want to put out more content, the key is to have a solid strategy to make it happen. Then you just have to be consistent in following through.

- Charlotte, Editor ♡

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