Jony's Recap || Saturday, 4 May

We've left TikTok.... just kidding 👀

We're realigning our content strategy across all platforms, including the newsletter! Very excited to see how the changes will impact our growth.

Here's what went down:

  • We got stats on the newsletter and we're excited to use the data to make it better for you!

  • The yapping is nonstop on the YAP podcast recently.

  • We've called a halt on our shortform video content to realign strategy and bring back content YOU guys love.

  • TAS LinkedIn is also experiencing some upgrades woohoo.

It's the 1% changes that all add up to help us grow exponentially. If you haven't caught on, we're on a constant pursuit of growth and learning and we're not close to stopping! Have a beautiful weekend and see y'all next week xo

- Jony, Content Queen ♡

Your ATTN Please

We've changed the format of our newsletter to just include a short version of the articles in the emails.

This week, we learnt:

  • Through surveying all of you, we learnt our audience is mostly females under age 35. Having this info means we can better tailor our articles to our readers.

  • Although we had already decided to put the full articles on the website instead of in the emails, the survey feedback confirmed this was the right move. Woo hoo!

-Charlotte, Editor

YAP Podcast

The yapping continues. We had Abdel sub in on Monday and he absolutely slayed.

This week, we learnt:

  • Our team is learning how to articulate and speak about content. This means we're able to have different people on the podcast.

  • Our Live audience is asking more about our business and how Stan views business. Maybe there's a way to expand on the want for this knowledge…

Our favourite episode of the week: YAP Podcast || Tuesday, 30th April

- Jony, Content Queen

TAS Shortform Video Storylines

This week, we took a break from posting on TikTok to reevaluate our strategy on all our platforms.

This week, we learnt:

  • Recently, we've been getting caught up in content volume and haven't looked back at what worked vs. what didn’t. So, we hit the pause button to reevaluate and make a plan to move forth.

  • Once we began re-strategising, we realised we know what our audience wants, and that’s boss vs. employee. We need to stick to what we know, but figure out how to refine our execution.

Our best performing video: Tits or Ass || Interrogations

Stan's best performing video: Curls Stansplaining Hongi Clip

-Laura, Social Media Coordinator

LinkedIn

We’re working on rolling out a new strategy for TAS LinkedIn. This will including trailing some new content types so stay tuned!

This week, we learnt:

  • Trying to change everything at once doesn’t always work out. We will get to where we want to be on TAS’s LinkedIn, but we need to give it a bit more attention first.

Stan’s best performing post of the week: I wouldn't be here today if I hadn't stopped drinking

Our favourite team post of the week: Sam’s post- I’m really frickin’ good at my job

-Charlotte, Editor

TAS IRL

As much as we try to capture all our shenanigans for your entertainment, sometimes cool sh*t happens offline.

Here's what's gone down at TAS IRL this week:

  • Our intern Kevin's last day was yesterday and he's onto bigger and better things.

  • Nell, our newest account manager started this week. But we still need more AMs!

  • Our new Dating Void went live (go watch it ðŸ‘€)

  • We are still hiring, so if you're an Account Manager, get in our emails ASAP.

-Charlotte, Editor

What’s Going Viral?

Got FOMO?

Listen to our YAP Podcast Tuesday - Saturday, where Stan & Jony break down the videos that are blowing up on social media. Not only will you learn why they work, but we’ll tell you how to capitalise on these trends before they disappear.

Watch the full podcast here and subscribe to the YouTube Channel so you don’t miss an episode.

Today’s Creator Spotlight 👉 Zac Jeremiah [on TikTok] [on Instagram] [on YouTube]

Check out their most viral videos 👇

Oki Byeeeee.

Reply

or to participate.