Welcome to Day 9 of the Best of YAP 2024!

Our team’s taking a little holiday break, but don’t worry—we aren’t going anywhere.

Because over this holiday period, you’ll be treated to one of our fave articles in your inbox each day.

So whether you’re sitting by the fire with a warm cup of cocoa (lookin’ at you, Northern hemi folks), or hitting the beach (for those of us having a summer Christmas), you can catch up on some reading and remind yourself of what a wild year 2024 was.

Catch ya in 2025!

- Charlotte, Editor ♡

How to Create a Personal Brand That's Authentic to You

Of all the reality stars that walk this earth, few are more iconic than Kris Jenner.

The matriarch of the Kardashian Jenner Clan built an empire out of scandals and sex tapes.

And whether you like her or not, Kris Jenner knows how to turn a personal brand into a money-making machine.

Where most would have crumbled, Kris thrived, making her into the most powerful ‘momager’ the world has ever seen. She’s the face of clothing lines, a billion-dollar makeup company, and 14 successful shows.

She literally wrote a MasterClass course called 'The Power of Personal Branding.' Broken into 12 video lessons, the course reveals the insights Kim has gained from her various successful 'branding ventures' – namely, Skims, Kylie Cosmetics, and Safely.

The course promises Kris’ advice on how to shape an 'authentic personal brand,' amplify that brand with social media, and forge a unique brand identity.

And, because I don’t believe in girl bosses gatekeeping, I’ve broken her tips down for you...

1. Consider the look. 

Your brand’s aesthetic is responsible for how people receive you. It dictates their first impression. That’s why Kris recommends considering your aesthetics sooner rather than later.

'When you start developing your brand, one of the first things you think about is your logo,' says Kris. 'The colours you’re going to use, and what it’s going to feel like, and what is gonna be your palette.'

Your goal is to start communicating with people before you’ve even said a word. So make a list of your favourite colours or visual artists you love. Better yet, create a vision board or mood board that can serve as a visual repository of your ideas.

2. Develop your voice.

When developing a consistent brand, it’s not just about what you say. It's about how you say it. And both are equally important. Think about how you naturally communicate.

What's your innate style? Are you an absolutely hilarious firecracker? Or a little shy and modest?

If you’re unsure of your communication style, think about public speakers or podcast hosts you admire. Try to emulate the qualities you like in them until you hone your own unique style.

[Keep reading]

-Sophie, Writer