Best of YAP 2024 || Tuesday, 17 December

Author

Sophie Randell
December 17, 2024

Welcome to Day 2 of the Best of YAP 2024!

Our team’s taking a little holiday break, but don’t worry—we aren’t going anywhere.

Because over this holiday period, you’ll be treated to one of our fave articles in your inbox each day.

So whether you’re sitting by the fire with a warm cup of cocoa (lookin’ at you, Northern hemi folks), or hitting the beach (for those of us having a summer Christmas), you can catch up on some reading and remind yourself of what a wild year 2024 was.

Catch ya in 2025!

- Charlotte, Editor ♡

Stop procrastinating. Start posting.

Want to get more clients? You should be posting on LinkedIn.

Want more career opportunities? You should be posting on LinkedIn.

Want to become a thought leader? You REALLY should be posting on LinkedIn.

Don't have enough time to do it yourself? You should let our ghostwriters post for you.

Sign up before 30 December and get 45% off ghostwriting for all of 2025.

How to Grow Your Social Accounts From Zero

When building your social media presence from scratch, first define your brand's positioning and your 'big idea,' or the message you're going to put out into the world. Then, put out the right content for your audience and the growth will follow.

So! You’ve created your business, your brand, and now you need to put it on social media. Eeeeeek.

TERRIFYING right?

Starting from zero followers and growing your account from the ground up seems impossible. Where do you even begin? And then how do you drive traffic?

I know this is such a common question amongst our readers. But with my mere 2,600 followers, I thought it best to bring you some advice from someone who's got a more impressive track record than I do.

Enter our founder, Stanley Henry. Since starting The Attention Seeker 5 years ago, he's helped dozens of brands start their social accounts from zero.

So today, I sat down and asked him to spill all his secrets so I can share them with you.

Here's what I found out about how to successfully build your brand on social media from Day 1…

Starting from scratch like Nara Smith.

First things first, you have to go through the full process of creating a new branding campaign. Even if this social media account is for an already established brand, the account itself is a new one. Think of it as a brand inside of a larger brand.

An example Stan often uses is Nike.

'They run over 300 social media accounts. You’ve got Nike Skateboarding, Nike Run Club, Nike Swim. Localised audience ones. All sorts.'

So when starting this new account, you’ve got to think about how it sits under your main one (if you have one!).

The best way to figure this out is with your brand positioning.

-Sophie, Writer

Reply

or to participate.