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Welcome to Day 1 of the Best of YAP 2024!

Our team’s taking a little holiday break, but don’t worry—we aren’t going anywhere.

Because over this holiday period, you’ll be treated to one of our fave articles in your inbox each day.

So whether you’re sitting by the fire with a warm cup of cocoa (lookin’ at you, Northern hemi folks), or hitting the beach (for those of us having a summer Christmas), you can catch up on some reading and remind yourself of what a wild year 2024 was.

Catch ya in 2025!

- Charlotte, Editor ♡

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3 Tips to Help You (finally) Start Posting Consistently

‘How am I supposed to create and post content EVERY DAY?’

This is the #1 question you, our readers, ask us.

And we get it.

Coming up with ideas and keeping to a posting schedule is not easy.

And, unfortunately, posting content tends to be one of the first things to drop off the to-do list when we’re busy.

But we know the platforms reward accounts that post consistently.

So if you want to grow your audience, you have to figure out how to get that content out there, even when you don’t feel like it!

The secret is creating in bulk rather than trying to make content every single day.

We asked our in-house content strategist Jony Lee (@jonymlee) for her advice on how to batch create your content (and stick to your posting schedule!). She's helped us put together a few ideas for you. So let’s dive into…

3 tips for making amazing bulk content:

1. Carve out your time

Before making a content creation plan, you need to understand the time you've got to work with. Because if you start by putting unrealistic expectations on yourself, that’s not going to end well.

Everyone's schedule is different and we've all got other things we need to do other than make content. So unless you're a full-time creator or social media manager, you need to be very real about how much time you've got for ideation, filming, editing and posting.

If you're anything like Jony, you've only got about 5 hours per week you can dedicate to content.

Once you understand how much time you have available, choose content ideas that fit within those constraints. Over time, you'll be able to measure if you're completing each stage in a reasonable time. In Jony's case, she aims to make content she can film in 15 minutes and edit in 10.

Many creators struggle with consistency because they don't plan their time well, or they run with ideas that are just aren't feasible within the time they have.

[Keep reading]

-Devin, Copywriter